Stellantis reported another quarterly sales slide on Tuesday.
The automaker, owner of the Jeep, Ram, Chrysler, Dodge and Fiat brands, said its U.S. sales fell 12% for the first quarter of 2025 compared with the same period a year ago, from 332,540 to 293,225 vehicles.
The decline sounds familiar, but the company touted retail sales gains in its important Jeep and Ram brands even as those brands saw overall drops. The company noted in its news release, for example, that it was the "best Q1 Ram U.S. retail sales in three years."
"We’ve seen consecutive monthly market share growth since January, in addition to retail growth momentum, with the right mix of pricing and incentive actions put in place at the end of last year, leading both Jeep and Ram brands to post their best retail months of the year this March,” Jeff Kommor, head of U.S. sales, said in the release. “Additionally, our company year-over-year retail sales were up by 13.8% when disallowing for discontinued models, and we expect to see this gap corrected as our new model offerings continue to fill out our growing U.S. brand portfolios."
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One of those portfolio changes involves the Dodge Charger Daytona. The current version is a new electric muscle car, which replaces the previous, relatively popular gas-powered version (the new Charger is expected to eventually offer gas-powered models as well). The company noted that the new electric Charger "accounted for 65% of total Dodge Charger sales" in the quarter.
The quarterly results follow a difficult 2024 for Stellantis, which struggled through a host of issues, including a 15% sales drop for the year. The automaker attempted to reset some of its pricing to address customer concerns but sales at least in the first quarter of this year remained a challenge.
Stellantis ultimately said goodbye to Carlos Tavares, who had led the company since the 2021 merger that created it, and Chairman John Elkann is currently heading the effort to pick a new CEO.
That new leader is expected to be named in the coming months, but he or she is likely to face a host of new challenges as the industry deals with market uncertainty and the Trump administration's trade wars. Stellantis currently builds the Dodge Charger Daytona and Chrysler Pacifica, for example, in Windsor, Ontario, as well as other models in Mexico and Europe and the threat this week of 25% tariffs on imported vehicles would add significant costs.