Starco Brands Announces Insider Stock Buy Back Plan and Discusses Valuation

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All five portfolio companies experiencing growth year to date 2024

2 divisions set to double year over year through 2024

SANTA MONICA, Calif., August 15, 2024--(BUSINESS WIRE)--Starco Brands, Inc. (the "Company") (OTCQB: STCB), developer and acquirer of behavior-changing technologies and brands that spark excitement in the everyday, today announced their board approval of the Companies Insider Trading Policy and plan for insiders to buy-back stock.

The Company, owner of five operating brands: Whipshots, alcohol infused aerosol whip cream, Winona Pure, popcorn and seasoning sprays, Art of Sport, a wellness brand designed for athletes, Skylar Beauty, a clean fragrance and personal care brand and Soylent, a nutritional food and beverage brand, recently reported net revenue for the second quarter 2024 to be $15.6 million with margins increasing to 37%. The Company is projecting national retail expansion and growth for the back half of 2024 and into 2025.

Starco Brands Chairman & CEO Ross Sklar said: "We have integrated and created efficiencies through our shared service platform for our brands over the course of 2023 and 2024 allowing the Company to now experience tremendous retail expansion, topline growth and higher margins. The team made incredible progress in expanding our product lines and points of distribution and I cannot be more proud of them."

In an interview with ICR, the Company’s investor relations firm, Mr. Sklar was asked why disclose the adoption of the firms insider trading policy and plan to buy back stock? Mr. Sklar said, "As our public company continues to grow and gain in popularity the employees and senior executives are eager to own more of our stock. We are proud to announce the approval of our Insider Trading Policy and plan to buy our stock along this amazing journey. Sklar continued, I am a buyer of our stock and have begun purchasing when allowed during non-black out periods, as outlined in our Insider Trading Policy.

Mr. Sklar was then asked why he is currently buying the Company’s stock in the open market. Mr. Sklar responded, "If you look at any of our portfolio companies we are winning because we have extremely unique products and brands with defensive moats and scaling distribution." Sklar continued, "Anybody is free to review the company’s performance to understand its current revenue run rate, margins and distribution expansion activities and then analyze that versus the market cap and see if this aligns. A couple of the metrics that are important to me are, the enterprise value of individual brands may exceed the entire market cap of the company. As well, the market cap overall is less than one times revenue, anybody is free to make their own judgements if they believe this is an undervalued asset or not."