Starbucks (NASDAQ:SBUX) Still Has Room for Improvement Before Buying

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“The customer is always right” is a credo that is often used and applies especially to consumer-facing businesses like Starbucks (SBUX). Throughout its history, the coffee franchise’s focus on the customer experience and product quality has paid off remarkably. After all, the Starbucks brand is estimated to be worth $60.7 billion, making it the 15th most valuable brand in the world. But even with all of this success, the company still has immense room for improvement.

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Indeed, Starbucks’ sales have declined for three consecutive quarters. The good news is that newly appointed CEO Brian Niccol has plenty of ideas to return the storied brand to meaningful growth. Nevertheless, after rallying 39% from its 52-week low in July, Starbucks’ valuation looks a bit too steep to warrant a Buy rating. As a result, I have a Hold rating toward the stock right now.

Starbucks Had a Rough Q4

I am neutral on Starbucks because there is no denying that its FQ4 2024 results were ugly, as I alluded to at the outset. The company’s net revenue declined by 3.2% year-over-year to $9.1 billion during the quarter. This missed the analyst consensus by $300 million.

On a more positive note, net store openings in the last four quarters (+5.7%) pushed the total store count above 40,000. However, that was more than offset by operational weakness in North America and China, which pushed global comparable store sales 7% lower over the year-ago period.

In addition, Starbucks’ non-GAAP EPS dropped by 24.5% year-over-year to $0.80. This came up notably shy of the $1.02 analyst consensus during the quarter. Starbucks cited promotional activity and investments in store partner wages and benefits as the reasons for a 380-basis point contraction in its non-GAAP operating margin to 14.4%. That’s why the pace of the non-GAAP EPS drop exceeded the decrease in net revenue in the quarter.

Great Businesses Like Starbucks Usually Rebound

One of the harsh realities of business is that all exceptional companies must endure ebbs and flows along the way. The silver lining is that they often bounce back, and this looks like it will be the case for Starbucks. That’s because CEO Brian Niccol is already diligently working on implementing the plan to “Get Back to Starbucks.” This revolves around efforts to once again foster a welcoming and convenient coffeehouse environment. But this will take time, which is another reason why I am neutral on the stock.