Starbucks (SBUX) on Monday agreed to license parts of its mobile and loyalty technology to build a new cloud-based software as a service (SaaS) platform for the broader restaurant industry.

The agreement with newly rebranded restaurant tech company Brightloom, previously known as eatsa, will see Starbucks receive an equity stake and a Brightloom board seat.

Customers will get their first glimpse of the new cloud platform roadmap in October. The size of the equity stake, and exactly who would fill the board seat, were not immediately disclosed.

"At Starbucks, we have experienced first-hand the power that comes through digital customer connections that are relevant to the customer,” Starbucks CEO Kevin Johnson said in a statement.

“The results we've seen in customer loyalty and frequency within our digital ecosystem speak for themselves, and we're excited to apply these innovations toward an industry solution that elevates the customer experience across the restaurant industry," he added.

The deal shows how the coffee giant is taking a page out of Amazon's (AMZN) playbook. Starbucks appears to be doing with its popular mobile app’s technology what the e-commerce giant did with Amazon Web Services (AWS), which has been a huge driver of its growth.

"Starbucks really pioneered the idea of thinking about digital as a relationship by building a platform — not just one feature — but a seamless, interconnected, experience-rich platform that combined loyalty, personalization, ordering, and payment," Brightloom CEO Adam Brotman told Yahoo Finance.

At present, the U.S. restaurant business is approximately a $1 trillion industry, but only about 3% of restaurant orders are digital. The opportunities are growing at a rapid clip.

“Mobile ordering, loyalty, delivery, and even cloud kitchen are becoming something that used to be a nice-to-have to something customers are expecting—and it's exploding,” Brotman added.

As a result, Brotman explained that the problem for restaurant owners is a “terrible choice” between shelling out millions of dollars, or investing years in hiring teams and developing their own technology.

Many don't have that capability, so they cobble together a bunch of solutions from different third-party software service providers.

Enter the Starbucks ‘gold standard’

One of the companies that's been successful in building out a seamless experience is Starbucks. The app is considered the "gold standard" in the restaurant business.

In the past, brands have approached Starbucks asking about licensing the technology, according to Brotman.