SPYR Lands Brand Building Heavyweight to Gain Competitive Advantage in Multi-Billion Dollar Mobile Games and Apps Industry
Marketwired
NEW YORK, NY--(Marketwired - September 11, 2015) - SPYR, Inc. (SPYR) appears ready to build its mobile game and app development business into a real player in the industry, and they’ve turned to just the right person to make that happen. SPYR has hired Paul Thind, a key opinion leader in the entertainment, internet, mobile games, virtual world and digital media space, as its Managing Director of Games and Applications. Paul Thind has been called a “brand builder” in the industry, and with this hire, SPYR has just greatly enhanced its mobile game and app development business.
SPYR announced that Thind, who has 17 years of experience in the industry, will manage the development, marketing, monetization and acquisition of mobile games and applications for the company. The timing of this announcement is ideal given the growth that the industry is enjoying. According to a February 2015 article from eMarketer.com, the mobile apps industry is expected to grow 16.5 percent with mobile games accounting for over 30 percent of the U.S. mobile content market this year.
If one needed further evidence that the timing of the Paul Thind hire is impeccable, look no further than a recent Entrepreneur.com article that highlighted the apps industry specifically and found that by 2017, it's expected that over 268 billion app downloads will generate $77 billion worth of revenue. The article also points out that in 2015 alone, 1 billion smartphones will be purchased. With the growth of the smartphone market comes the increased popularity of downloading apps.
SPYR is proving that it intends to compete in this fast-growing industry, and Paul Thind gives the company the ability to do so. He is a recognized digital authority in online games, mobile games and virtual worlds.
Thind is the former U. S. CEO and General Manager for Habbo North America, a global teen virtual world community with offices and communities in 32 countries. Thind was responsible for launching the service and later the daily operations of Habbo's U. S. and Canadian websites as well as identified, negotiated and secured payment partnerships. While at Habbo, Thind grew the North American user base from 5 million users to 25 million users.
Thind is the former General Manager for Disney’s Virtual Magic Kingdom, and he is the former COO of Outspark, an entertainment services company that published engaging online multiplayer games. During his tenure at Outspark, Thind doubled Outspark's run rate in less than 6 months and added many best practices around company Key Performance Indicators, the Registration Funnel, and operational processes. Additionally, Thind served as the Head of Business Development, North America, for InMobi as well as Spil Games.
Thind has been a keynote speaker at various conferences in the online/virtual goods space such as VGSummit, GDC, Gamer's Law, and he has been interviewed in several publications due to his knowledge of the online gaming industry. So it’s pretty obvious that SPYR did its homework when it chose someone with a track record of senior posts at several successful organizations and someone who is a brand builder and thought leader in his industry. This hire should serve as a message to the mobile games and apps industry that SPYR is ready to compete for its piece of the multi-billion dollar pie.
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