SINGAPORE / ACCESSWIRE / November 24, 2023 / While ICC ODI Cricket World Cup 2023 took fans through a thrilling journey with many ups and downs, Bowled.io, a cricket gaming platform, added to it by soft-launching a unique card-based fantasy game on its app with a considerable value proposition for its users. The app saw a massive organic inflow of 89,000+ users during the Cricket World Cup, with a 6X growth in the MAU (Monthly Active Users)
To join Bowled.io's live-match-based card game, users must own unique and limited digital cards of the cricket players. Users can participate with just 3 Player cards and win rewards based on their real-life performance of the players. The app also has a marketplace where users can trade their cards. While the game allows users to deposit funds and buy players directly, users can acquire Player cards by playing free contests and mini-games.
The World Cup matches became a conversation starter in their active community of 15k+ users on Discord and Telegram, and fans continued to chat and connect there. From casual fans to cricket pundits, everyone found a place in their community.
Harsha Bhogle, widely known as The Voice of Cricket, who's also the brand ambassador of Bowled.io, got really excited about all the action on the app and tweeted about the platform on numerous occasions, consistently reaching his vast audience.
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https://x.com/bhogleharsha/status/1721364390803546583?s=20
https://x.com/bhogleharsha/status/1714982575335477435?s=20
Bowed.io provided a more immersive experience as users weren't just picking players; they were building dream teams, owning and trading cards, joining tournaments, winning rewards, engaging with other cricket fans, sharing memes, and more. Cricket fans were very receptive to this, and they helped the app get new users by inviting their friends and family. The average engagement time of the app rose by 300%, and the platform witnessed an average of 250 trades on their marketplace before every match.
Bowled.io isn't just stopping here. The platform aims to continue redefining how fans engage with cricket, bringing more innovations, more excitement, and more wins to the fingertips of every cricket enthusiast.
About Bowled.io
Bowled.io is a cricket-based social gaming platform headquartered in Singapore. It has multiple cricket-related games on its app, and it aims to become a go-to platform for cricket fans and eventually venture into other sports such as basketball, football, tennis, F1, and MMA. Bowled.io was founded by IIT/IIM/INSEAD alumni Akshay Khandelwal and Rahul Singh and funded by global marquee investors.
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