Spokane banking industry solid despite recent turmoil, relying on 'simplistic' business model of community trust and investment

May 8—George Bailey saved his bank from a run by convincing residents to keep their money invested in their local community.

Today, regional bankers are channeling their inner Bailey (played by Jimmy Stewart in the iconic movie "It's a Wonderful Life") as a combination of poor business models, rising interest rates and panic have led to the second-, third- and fourth-largest bank failures in the history of the country.

That fear, and a lack of understanding about banking regulations and safeguards, has fueled phone calls to local banks and convinced some people to pull their money out of smaller banks and make deposits into large corporate ones.

And that last part is what has Greg Deckard, president and CEO of State Bank Northwest, steaming mad.

"Jimmy Stewart is exactly the same model that we follow," Deckard said, referring to his portrayal of Bailey in the movie that debuted on Jan. 7, 1947.

In the movie, the fictional community members of Bedford Falls rushed Bailey and tried to pull out their money. Bailey explained that their funds were invested in businesses and homes, and they wouldn't get the same breaks from a larger company than they would from a community bank.

"Can't you understand what's happening here? Don't you see what's happening?" Bailey said in the movie. "Potter isn't selling. Potter's buying! And why? Because we're panicking and he's not."

Deckard said he's fielded nonstop calls from customers who want to make sure that their deposits are safe. Each time, he tries to assure them to keep their funds local.

"I'm an owner of our bank. We have five generations of customers who bank with us," he said. "We are in it for the long haul. We always, always, always take the least-risky route rather than chasing growth and earnings."

Making big banks bigger will not help the local economy, Deckard said.

"Do you think that money is getting reinvested on Division Street? It isn't helping that big banks are getting larger," he said. "They don't have the same level of investment in their local communities."

Carla Cicero, president and CEO of Numerica Credit Union, said organizations like Washington Trust Bank, STCU and her own can look their customers in the eye instead of them becoming one of millions of customers for an organization based in New York.

"We care about our members. We care about our communities," Cicero said of Numerica's 170,000 members. "This is where we do business, and the health of our financial institutions allow us to serve our customers and give back to our communities.