Splash Beverage Group Provides Corporate Update in Letter to Shareholders

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FORT LAUDERDALE, FL - (NewMediaWire) - May 15, 2024 - Splash Beverage Group, Inc. (NYSE American: SBEV) ("Splash" or the "Company"), a portfolio company of leading beverage brands, today issued a letter to shareholders from Robert Nistico, Chairman and CEO of Splash Beverage Group.

Dear Fellow Splash Beverage Group Shareholders,

As we release Q1 results, I wanted to take a moment and provide some additional color on the numbers for the last two quarters and other projects, such as acquisition(s) as our published results have caused recent inquiries from shareholders.

Additionally, we will be hosting a conference call on Monday the 20th at 4:00pm. We will send the link as soon as it is provided to us.

As you may or may not be aware, we report revenue from shipments to distributors and our distributors are required to maintain certain levels of inventory, 60-90 days being the average. Distributors continued to ship to retail to keep the shelves stocked to avoid any out of stocks for consumers. As reported in our 2023 10K annual report and today Q4 2023 and Q1 2024 those shipments were below projections due to low levels of inventory on the Splash side due to funding arriving late.

Q1 Numbers

Branded beverage division (SALT Tequila, Copa Di Vino, Pulpoloco) sales were $1.2MM vs. $1.9MM over the same period last year, as inventory levels were too low to meet robust distributor order demand.

Our eCommerce division, Qplash, endured the largest impact from the inventory funding gap, with shipments well below its demand and capabilities. The decision was taken to prioritize our branded beverage division with the inventory funding we did have, as our beverage eCommerce revenue can easily be ramped back up as inventory levels are restored.

The good news is our strong distribution network had sufficient stock of our products to properly supply our retailers and on-premise operators during this challenging period. With our recently announced capital raise we are now able to rebuild inventories to replenish distributor inventories and supply what has developed into significant additional demand from, new distributor geographic footprint expansion, chain authorizations announced at years end AND new authorizations obtained in Q1. We believe the incoming orders and our restored ability to supply will be sufficient to make up for the previous two quarters' results and still post full-year, year-over-year gains for the branded beverage division as we restock distribution. We anticipate having the capability to fund inventories again for the eCommerce division before the end of Q2 allowing us to post year over year gains for H2 at Qplash.