The Soylent Subculture: 10 People Tell Us What It's Like Living on Powdered Food

Soylent is a powered food substitute that, for some, changes everything from your daily routine to your health.

In a 2013 blog post titled "How I Stopped Eating Food," founder Rob Rhinehart calls out conventional food — meat, produce, everything in a grocery store — as the "fossil fuel of human energy." Rhinehart enjoyed the occasional meal with friends but mostly found eating to be a wasteful expenditure of time and money.

Soylent Rob Rhinehart
Soylent Rob Rhinehart

Josh Edelson / Getty Images

Intent on doing better, he began an experiment consuming only the chemical components your body needs to survive. Carbohydrates instead of bread, amino acids instead of milk, and so on. Not only did his homemade mixture of stuff (he named it "Soylent") keep him alive, he thrived: "My physique has noticeably improved, my skin is clearer, my teeth whiter, my hair thicker and my dandruff gone."

Naturally, people were intent to try this for themselves. Rhinehart and company set up a crowdfunding campaign, selling $100,000 worth of pre-orders in the first hour and ultimately seeing some $3 million in total. A single serving costs roughly $4.

Now that Soylent has been out in the world for a while, we thought we'd check in with Soylent users around the country to get their take on this miracle foodstuff:

Soylent Template_02_heikkila
Soylent Template_02_heikkila

Kelly Heikkila

Kelly Heikkila: I got it right away, but I think what people "get" varies from person to person. I get that it's an easy, healthy way to avoid making poor food choices. That's why I bought it. I don't "get" the other more high-minded thing Rob and other fanboys are saying about how this changes everything, will bring food to the poor, etc.

I think Soylent will resonate with two primary camps: 1. The "hacker" culture, largely male, smart, curious, opinionated, vocal, willing to take risks, probably not fixated on food to begin with. 2. The overweight crowd, wanting to find a way to reprogram themselves to keep them from eating that bacon burger. I hate to say it, but this is me.

Wesley Cheng
Wesley Cheng

Wesley Cheng

Wesley Cheng: Most of the people I know that are aware of my Soylent use have been supportive and curious. I think some are waiting to see if I spontaneously combust, but I'm feeling fine so far. For me, there are three main aspects of eating: social, nutritional, and taste. I use Soylent for any meal that I don't share with other people or if there is nothing available that I specifically enjoy eating.

I believe it is a brilliant idea and something that could be revolutionary if it catches on. Not only does it make it easier for people to eat healthily, but it's also relatively cost effective. If Soylent can ramp up its production and lower its costs further, it has the potential to greatly impact world hunger and nutritional deficits.