SOUN vs. BBAI: Which AI Stock Has Bigger Potential in 2025?

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As artificial intelligence (AI) continues to reshape industries, investors are increasingly turning to niche AI players that offer promising upside. Two such names—SoundHound AI SOUN and BigBear.ai BBAI—stand out for their unique positioning within the AI ecosystem. While they differ in size, each offers a pure-play focus on AI: SoundHound specializes in voice and conversational AI, while BigBear.ai provides data-driven “decision intelligence” solutions for enterprises and government. SoundHound’s meteoric rise in 2024 pushed its market cap to more than $3 billion, placing it firmly in mid-cap territory, while BigBear remains a small-cap firm with a market value closer to $743 million.

SoundHound’s stock soared a staggering 836% in 2024 amid rapid revenue growth, and BigBear.ai likewise surged almost 108%. This explosive upside, however, has been followed by extreme volatility. Year to date, both stocks have pulled back sharply, with SoundHound shares down 59% in 2025 so far, even steeper than BigBear.ai’s roughly 42.2% slide.

SOUN & BBAI Stock Performances

Zacks Investment Research
Zacks Investment Research


Image Source: Zacks Investment Research

In this context, investors might want to know which of these two beaten-down AI plays offers better upside potential now. Let us delve into their fundamentals, growth potential and key risks.

The Case for SOUN Stock

SoundHound AI has positioned itself as a leader in voice-enabled AI, and its technology is gaining real traction across industries. The company’s core platform lets businesses add conversational voice assistants to their products, from cars to mobile apps to customer service. This translated into explosive top-line growth. SoundHound’s revenues jumped 85% in 2024 to $84.7 million. In the fourth quarter, revenues were $34.5 million (up 101% year over year) as adoption accelerated, prompting management to raise its 2025 outlook.

One of the key developments for SoundHound has been its focus on reducing its reliance on a small set of clients. In 2024, its largest client made up just more than 14% of revenues, down from nearly 50% in 2023, and overall reliance on its top five customers has dropped from more than 90% to about one-third, marking strong progress in diversifying its revenue base.

SoundHound boasts an impressive client base. It powers voice AI in vehicle infotainment systems, drive-thru restaurant kiosks, banking apps, and more. For instance, the company is working with more than 30% of the top 20 quick-service restaurant chains and 70% of the top 10 global financial institutions. It also expanded deeper into auto – signing deals with six additional Stellantis car brands to deploy its in-car voice assistant. Yesterday, SoundHound announced a partnership with Tencent Holdings’ (TCEHY) Intelligent Mobility unit to provide AI voice technology for in-car assistance systems in China. SoundHound has expanded its collaboration with NVIDIA NVDA by integrating NVIDIA AI Enterprise tools to enhance its voice AI capabilities.

Despite its strong technology and sales momentum, SoundHound continues to burn cash like many emerging tech firms. It faces intense competition as well. Tech giants in the “Magnificent Seven” are developing similar conversational AI capabilities. Companies like Amazon AMZN for Alexa, Alphabet GOOGL for Assistant, Apple AAPL for Siri, and others all invest heavily in voice AI, which could pressure an independent player. However, SoundHound tries to differentiate itself as an independent platform that clients can use without ceding control to Big Tech.

Also, if a recession or spending slowdown hits, some of SoundHound’s customers (automakers, restaurants, etc.) might trim investments in new tech. Management has noted that trade turbulence, for example, tariffs impacting auto manufacturers like Stellantis, could indirectly dampen demand for SoundHound’s services. In short, the company must continue its high-growth trajectory and move toward breakeven to justify investor optimism.