Sony Corp. (SNE) has seen the future of PlayStation, and it is the smartphone. As a means to capture the huge market of apps and downloads onto these devices, it has created a company to spearhead the effort.
Sony Computer Entertainment announced:
... that [it] will change its company name to Sony Interactive Entertainment Inc. (SIE) effective Friday, April 1st, 2016, announced today the formation of ForwardWorks Corporation (ForwardWorks), a new company that is aimed to deploy new services toward the ever-expanding smart device market. ForwardWorks will begin its operation from April 1st, 2016.
ForwardWorks will leverage the intellectual property of the numerous PlayStation® dedicated software titles and its gaming characters as well as the knowledge and know-how of gaming development expertise which was acquired over the years with PlayStation® business to provide gaming application optimized for smart devices including smartphones* to users in Japan and Asia. The company will aim to deliver users with opportunity to casually enjoy full-fledged game titles in the new filed of the smart device market.
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While PlayStation games are wildly popular on the PlayStation, Sony will have to elbow its way into the crush of software and apps that are rushing to have a piece of the same market. And Sony is late to the game.
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