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SoftBank CEO says Sprint could shake up U.S. 'oligopoly'
Softbank Corp President Masayoshi Son speaks during a news conference in Tokyo July 30, 2013. REUTERS/Issei Kato · Reuters

By Alina Selyukh

WASHINGTON (Reuters) - The chief executive officer of Japan's SoftBank Corp on Tuesday called the U.S. wireless market an oligopoly plagued by slow speeds and high prices and said his company's Sprint Corp could shake up the competition, but it would require a scale that Sprint cannot reach alone.

Masayoshi Son, the billionaire CEO of SoftBank, in his first public speech to a U.S. audience since his company gained control of Sprint last year, lambasted the U.S. wireless market as offering "pseudo-competition."

Son did not directly speak about his efforts to engineer a merger of Sprint and T-Mobile US Inc, the No. 3 and No. 4 U.S. wireless carriers, but told reporters he hoped to meet again sometime with U.S. regulators, who so far have given a cold shoulder to such a deal.

He made a pitch for Sprint to not only challenge its traditional wireless competitors - No. 1 player Verizon Communications Inc and No. 2 AT&T Inc - but also wireline Internet providers such as Comcast Corp.

"I brought the network war and price war (to Japan). I'd like to bring that to the States," Son told an audience of industry officials at the U.S. Chamber of Commerce.

"I would like to provide an alternative to the oligopolistic situation that two-thirds of American households can only get access to one or two providers. I'd like to be a third alternative with 10 times the speed and lower price."

Son said Sprint has the same type of radio frequencies that helped SoftBank compete in Japan and SoftBank has technologies that could boost speeds and lower prices, but his companies needed more towers and other support to properly challenge the biggest Internet providers.

"We have the spectrum. We have the technology. But we need scale, efficiency to make an investment for the network," Son told reporters after his speech.

"We are already free cash-flow negative. So we can start a small fight but it does not scale, it does not last, it's not sustainable. We need to have a real fight, a long and deep and heavy fight. And for that, we need scale."

Both the chairman of the Federal Communications Commission, Tom Wheeler, and U.S. antitrust chief William Baer expressed skepticism about a merger of Sprint and T-Mobile after Son's round of meetings in Washington in February.

SoftBank is now focused on convincing the parties involved with the merits of a merger, a senior company executive said, adding that any moves toward pursuing a deal were now on hold. The official declined to be named because he was not authorized to speak about the matter publicly.