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This article was originally published on Simply Wall St News

SoFi Technologies, Inc. (NASDAQ:SOFI) stock received a lot of attention from a substantial price movement over the last few months, increasing to US$23.89 at one point, and dropping to the lows of US$13.75. The price seems to be highly volatile, and we are going to examine what can be behind these movements.

View our latest analysis for SoFi Technologies

What does the future of SoFi Technologies look like?

We are first going to take a look at the main financials and estimates for the future, in order to get a good anchor of what we are dealing with.

In the upcoming year, SoFi Technologies' earnings are expected to increase by 60%, indicating a highly optimistic future ahead. Likewise, revenue growth is expected to reach some 32%.

In management's Q2 commentary, they affirmed their full 2021-year guidance of adjusted net revenue of $980 million and adjusted EBITDA of $27 million. In the next quarter, they expect a steady increase to adjusted net revenue of $245 to $255 million.

Using the table below, we will see the basis for their estimates as well as the performance of their products by quarter:

The chart above is quite informative because it showcases where the growth of SoFi comes from. We can see that financial service products have rapidly taken off, while lending products are slowly growing.

The financial products are mostly driven by increases in their investing service, as members have created more accounts and started using the platform to invest in securities:

Total products refer to the number SoFi accounts, including accounts with a zero dollar balance at the reporting date, that have been opened. We can see that the YoY growth is 243%, which gives SoFi a nice basis to generate future revenue from.

Be mindful that, even though the segment grew quite a bit, it is only responsible for $17m in revenue, while the lending segment, contributes a $166.3m in revenue. We can argue that the investing platform isn't currently the most lucrative segment, buy may well serve the company in order to onboard more members!

This increases the probability of members from one segment to use other SoFi Services as well.

Looking at the lending segment, we can see that Personal Loans were in high demand this quarter, with a 188% increase in the amount lent. Keep in mind that these loans are not current revenue numbers, but will produce income from interest over the installment period.

Examining the figures above, we can make a few points:

• SoFi seems to be gaining as a platform, and members seem to be growing. The further development of their app and platform should increase user satisfaction and create networking benefits.

• Segment growth varies by current trends and user preferences. This means that the company has created a diversified product portfolio which will de-risk their growth, because segments may vary in popularity going forward. The drawback of this, is that the platform must focus on multiple features simultaneously, keep them intact, and well integrated. This is harder than it seems, as it requires intense focus both from managers and developers.

• The 2 highest growing services (Personal Loans and Investing), are driven by current trends and are the first iteration for users. We must closely monitor user satisfaction and recurrent use of services. After this period, we will see if the users are satisfied with the rates, functionalities, customer support etc. This will most likely be expressed in app reviews, which may be a great place for investors to monitor the performance of the platform. Too much negative reviews have been known to pose a serious risk for platforms like this.

• Personal loans are a risky category, because they tend to be taken by people with lower credit rating.