SoFi makes a big move its customers may applaud

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There's been a lot happening at SoFi Technologies  (SOFI)  lately, so let's get right to it.

On Oct. 15 the fintech company said that in honor of the 50th anniversary of the Equal Credit Opportunity Act, SoFi was teaming with tennis sensation and entrepreneur Venus Williams and Los Angeles Sparks forward Cameron Brink to launch the Give Her Credit campaign.

Related: Veteran trader reworks his stock price target for SoFi Technologies

The company said it would begin accepting submissions to award $500,000 to 50 people — each receiving $10,000 — to help advance women’s financial independence and help inspire their financial ambitions.

“It's hard to believe that only 50 years ago some women couldn’t get access to credit without a man’s signature,” Chief Executive Anthony Noto said on X. “Together, we're not just celebrating progress — we're actively investing in the next generation of women's financial freedom.”

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One day earlier, SoFi announced a $2 billion loan platform business agreement for personal loans with funds managed by affiliates of Fortress Investment Group.

SoFi Technologies CEO Anthony Noto<p>Brian Ach&sol;Getty Images for TechCrunch</p>
SoFi Technologies CEO Anthony Noto

Brian Ach/Getty Images for TechCrunch

SoFi CEO sees strong demand for loan platform

The agreement will expand SoFi’s capabilities in its loan-platform business, where the company refers prequalified borrowers to loan-origination partners and also originates loans on behalf of third parties, SoFi said.

"SoFi’s loan-platform business is an important part of our strategy to serve the financial needs of more members and diversify toward less capital-intensive and more fee-based sources of revenue,” Noto said in a statement.

Related: Veteran investor sets his sights on Palantir, SoFi and Rocket Lab

"We’re pleased to see continued strong demand for SoFi’s loan platform business," he said.

"Fortress’s collaboration, seamless execution, and appreciation of the platform's value proposition makes them an exceptional partner," he added.

Noto, a West Point graduate and former U.S. Army Ranger, became SoFI’s CEO in 2019 and initiated the fintech company's IPO in 2021.

During an interview with CNBC last month, Noto said that "consumer activity and sentiment is trending OK."

"We're seeing debit spend continue to be very strong," he said. "It was strong in Q2 and continues to be strong in Q3, but importantly that debit spend is not coming at the expense of deposit growth, which also remains strong."