CALGARY, AB--(Marketwired - January 22, 2016) - Digital strategist, Kevin Hayes, drives everyone crazy asking, "So, how will you track that?" Kevin will speak directly to how to measure the effectiveness of social media and your advertising efforts. Getting people to your website is one thing, getting them to do something useful is another. From social media post to conversion, start to finish, Kevin will give a 360 degree view on digital marketing measurement.

Event Fee is $5.00 plus fees.
The registration fee will be donated to: #hairmassacure campaign.

Seating is limited.
Please RSVP at SMByyc72

If you are not able to attend, follow and join in on the discussion @SMByyc via #SMByyc72.
Or check out #SMByyc72 Tagboard: SMByyc72_TB
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About the Event
When: Friday, January 29^th, 8:30 to 10:30 a.m.
Where: Crescent Heights Community Centre
1101 - 2^ndStreet N.W., Calgary, AB T2G 5A6

Parking: Free parking available in school and community hall shared lot, along west side of school parking lot. Please adhere to all parking signs and rules.

PLEASE SUPPORT OUR GENEROUS SPONSORS

Venue: Crescent Heights Community Centre

The Crescent Heights Hall was built in 1976 by Calgary Architect Jeremy Sturgess. It is a beautiful and unique building that boasts a main hall space, mezzanine, full kitchen, stage and loft balcony overlooking downtown. Capacity is 210. We will be sprucing up the hall over the next year to make it

even more amazing, keep us in mind for meetings, meet ups, conferences, panel talks and other special events.

Shannon Bowen-Kelsick, Hall Rental Manager

Tel: 403.774.7245

Email: hallrentals@crescentheightsyyc.ca
Twitter: @CHCAyyc
Website:crescentheightsyyc.ca/

Breakfast: Work Nicer

Work Nicer is proud to sponsor SMByyc72.

Work Nicer is Calgary's newest boutique private & semi-private coworking space located in the Beltline. We provide entrepreneurs and small businesses with a professional, creative, shared workspace that cares about our community.

We put our money where our mouth is too: Work Nicer puts 10% of our profits back into our city. We believe it's up to all of us to build the city that we want to see.

Alex Putici
Phone: 587.316.2782
550 - 11^th Avenue S.W., #450
Calgary, AB T2R 1M7

Twitter: @WorkNicer | @AlexPutici
Email: hello@worknicer.ca
Website: worknicer.ca

Hot Chocolate Sponsor: Calgary Meals On Wheels

YYC Hot Chocolate Fest ( #YYCsBestHotChocolate )

YYC Hot Chocolate Fest is a delicious and friendly competition to see who makes the best hot chocolate in Calgary. And the best part is, all the yummy goodness supports a wonderful cause. Proceeds from each drink are donated to support the clients and programs of Calgary Meals on Wheels.

Throughout the month of February, participating cafes, restaurants, and chocolatiers feature signature hot chocolate drinks created especially for this competition. Customer online votes will decide which vendor will win the coveted title of Calgary's "Best Hot Chocolate" and there's a spirited

category too! We also award the vendor with "Most Funds Raised" because we think being generous is super important.

The fest started in 2012, so we are super excited to be celebrating the 5^th annual event in 2016! To kick things off, everyone is invited to the official launch on Saturday, January 30, 2016! The launch will include free hot chocolate samples, a showcase of participating vendors, and the official "inaugural sip" to formally commence the festival. Join us at 11am sharp at the stage area in the Food Court of the Calgary Farmers Market!

Try a drink or try them all! Grab your friends and family, and enjoy YYC Hot Chocolate Fest!

Twitter: @YYCHotChocolate
Website: yychotchocolate.com/

PRESENTATION

PRESENTOR: Kevin Hayes

A digital native, Kevin Hayes, still remembers words like Atari and baud, but just barely. He's obsessed with optimizing digital media and performance management. If your boss wants to know what's working (and what's not) on social media, they want to know Kevin (and his world-famous monthly reports). If you want to run high performing digital ad campaigns or to track the effectiveness of your social media, you need a guy like Kevin on your side. In the meantime Kevin's still searching for that lost Game Boy, confident he can make a bundle on eBay, someday.

Email: kevin@communicatto.com
LinkedIn: ca.linkedin.com/in/kevinhayesca
Twitter: @kevinhayesca

JANUARY 2016 SELECTED CHARITY

RONALD MCDONALD HOUSE CHARITIES® & MAKE-A-WISH FOUNDATION® SOUTHERN ALBERTA

Hair Massacure Campaign ( #hairmassacure )

Hair Massacure, in its fourth year in Calgary, is a unique hair colouring and headshave/hair cutting event to support children with life-threatening illnesses. All funds raised support Ronald McDonald House Charities^® Southern Alberta and Make-A-Wish^® Southern Alberta. Participants are invited to cut or colour their hair pink to raise funds and awareness for these two great causes.

Ronald McDonald House Charities ^® Southern Alberta provides a home away from home for out- of-town families with sick children receiving treatment in a local hospital.

Make-A-Wish ^® Southern Alberta grants the wishes of children living with life-threatening medical conditions between the ages of 3 and 17, to enrich the human experience with hope, strength and joy.

Visit our website to learn more about this fun February event and the many different ways you can get involved.

Website: hairmassacure.com

Twitter: @HairMassacureSA
Ronald McDonald House Charities® Southern Alberta: @RMHSouthernAB
Make-A-Wish® Southern Alberta: @MakeAWishSA

Special THANKS to our ongoing event sponsors for their continued support of Social Media Breakfast…

Communications Sponsor: Marketwired
(403) 266-2443 | marketwired.com | @Marketwired

Equipment Sponsor: Matrix Video Communications
(403) 640-4490 | matrixvideocom.com | @MatrixVideoMVCC

Video Sponsor: Bona Fide Media
Kevin Lopez | kevinlopez@gmail.com | @BonaFideYYC

Website Sponsor: Full Blast Creative
Michael Wynn | fullblastcreative.ca | @fullblastyyc

Website Sponsor: Inkplot Creative
Crystal DeCnodder | inkplot.ca | @inkplotyyc

Photography Sponsor: Carol Rioux
Carol Rioux | riouxink.com/ | @CarolRioux | @RiouxInk

Photography Sponsor: SDL Photo
Denis Semonov | sdl.photos | @SDLPhoto

Sponsor: SOS Charging Solutions
Joel Olandesca | info@soschargingsolutions.ca
(587) 755-9355 | soschargingsolutions.ca | @TakeChargeSOS

Co-Founder: KAOS
Donna McTaggart | donnamc@kaos-consulting.com
kaosbiz.com/ | @donnamct | @kaosbiz | @eggheadlabz

We Invite You To Become A SMByyc Sponsor

For $400, your organization can get some fantastic exposure at the events and online. It is an inexpensive way to get quality back links to your website.

About SMByyc

The SMBYYC houses an open environment to share today's best and worst examples of social media, as practiced by individuals, industries and organizations in Calgary and around the world. Guest speakers share their experience and expertise of social media use, followed by an opportunity to network with a community of like-minded individuals.

Please follow @SMByyc. This will allow you to connect with all Calgary Social Media Breakfast followers.

Committee Members:

Donna McTaggart: @donnamct
Catherine Saykaly-Stevens: @CatherineNetWeb
Laura Istead: @DiscoverGreen2
Terry Lo: @calgarydreamer
Brooke Boser: @BrookeBoser
Jessica Clark: @JemilyClark
James Higgins: @JamesHiggins82
Rachel Clark: @brewingrealty
Dario Hudon-Verrelli: @OctopusandSon
Debbie Laval: @lolaDLaval
Brad Prather: @bradprather
Jenn Egroff: @JennEgroff
Merry Kuchle: @Merry120

To add your name to mailing list:
Please visit our website at:smbyyc.com
(You will receive email with a link to the #SMBYYC Press Release to sign up)