"Customers have told us that they want simplicity, innovation, flexibility, and service. These key pillars underpin both our short and long-term plan, plus more importantly, everything we do,” says Hany Fahmy Aly, Executive Vice President of Enterprise Business at du. SMEs take their connectivity needs seriously, and for 2015, small and medium enterprises are a huge area of concentration for the UAE-based telco.

“Our focus is on SME customers; they are key to our business and our role is to deliver their communications and connectivity requirements. We are committed to exceed customer expectations by providing them with simpler solutions which enable businesses in the UAE to focus on their business while we deliver their telecommunications as their trusted partner of choice.” One notable endeavor is du’s Business Help Roadshow an undertaking that allows their enterprise client base to sit one-on-one with a representative to get personalized service and ask for tailored recommendations suited to the scale and needs of the SME. “Business Help Roadshow gives SME customers the opportunity to meet face to face with du’s experts, for advice and rapid query resolutions. It allows the attendees to share their issues, challenges and questions in the areas of billing, technical, and sales for both mobile and fixed services towards faster resolutions on the spot. From each roadshow we were able to resolve 75% of customer issues.”

The Business Roadshow toured different Emirates throughout 2014, and according to Aly, will continue to do so in the year ahead. Currently, the SME client makes up 40% of du’s enterprise customer base, and is showing good increases. Another connectivity enterprise trend is that more SMBs are adopting cloud computing, and Aly points out that the benefits revolve around flexibility. If you haven’t already looked at it as an option for your enterprise, you might want to consider the business without borders perspective of cloud computing.

“There are three key benefits to cloud computing: a global workforce, improved accessibility and disaster recovery.” Basically, going with cloud computing for your business means that you aren’t restricted by geography when onboarding talent simply because everyone has access simultaneously “to critical data anytime, anywhere and having the data secured addresses the business demands. Sharing, storing and reproduction of data can’t be easier, and finally, [there’s] no need for complex disaster recovery plans. Cloud computing providers take care of most issues, and they do it faster than physical server engineers.