Slyce Expands SnipSnap Relationship With Bazaarvoice to Offer Mobile Coupon-Based Shopper Marketing Campaigns
Marketwired
TORONTO, ONTARIO--(Marketwired - Apr 2, 2015) -
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SnipSnap, a division of visual search leader Slyce Inc. (TSX VENTURE:SLC), today announced that it has expanded its relationship with Bazaarvoice (BV) - the network connecting brands and retailers to the authentic voices of consumers wherever they shop - to offer its mobile coupon creation platform across the Bazaarvoice Media Network. The expanded collaboration will help retailers open a powerful shopper marketing channel through advertising opportunities that enable brands to engage with millions of in-market, active shoppers via targeted, location-based coupon campaigns.
SnipSnap is one of the largest and fastest growing shopping applications in North America. The company's relationship with Bazaarvoice began in 2013 when it became one of a select few mobile shopping apps serving premium native ads from the Bazaarvoice Media Network. The two companies subsequently introduced behavioral targeting of consumers, as well as location-based targeting with shoppers near stores where they could redeem coupons.
"Every day, mobile distribution is moving closer to becoming the norm for coupons, a belief SnipSnap has had since its inception," said SnipSnap President Ted Mann. "Bazaarvoice is one of the most mobile-savvy companies we've worked with and we share a similar goal of helping companies to connect with consumers across media channels. Working together, we quickly found that targeted mobile coupons is one of the most effective ways for Bazaarvoice clients to engage mobile consumers and generate extremely high levels of clicks and in-store conversions."
SnipSnap's newly launched, proprietary, white-label platform, 'Coupon Author', is now being made available to all major retailers throughout North America. The platform already powers coupon campaigns for more than 50 of the company's retailer clients, including Bed Bath & Beyond, Aeropostale, and Famous Footwear.
The Corporation is a visual search technology company based in Toronto, Ontario and is engaged in the business of providing advanced visual search software that allows consumers to purchase products at the moment they discover them - in the real world and online. Slyce powers mobile visual search for several leading retailers including Neiman Marcus and Tilly's.
Slyce has developed an advanced visual search platform that integrates with retail brands and digital content providers to give their customers the ability to instantly discover and purchase products that inspire them by simply snapping photographs with their smartphones or 'clicking' images on either their smartphones (mobiles) or desktop web browsers.
Slyce's strategy is to position itself as a pivotal player in the emerging visual web. Slyce will provide its technology to retailers, brands, app developers and digital publishers, enabling their apps to recognize products for instant purchase. Slyce will provide its technology in exchange for integration, licensing and per search fees, percentage sales splits and big data provision and analysis. Slyce is currently working with a growing list of fortune 1000 brands and companies as well as multiple innovative developers.
Slyce is also listed on the Frankfurt exchange trading under (06O1.F).
For image download and further company information please click for the Slyce Media Kit.
SnipSnap is the first mobile coupon app to allow users to scan and redeem any printed coupon on their smartphone. Since launching at Techcrunch Disrupt in 2012, the app has grown to 4 million users on iOS and Android, who have saved more than 100 million coupons and $200 million. 50+ retailers have partnered with SnipSnap to deliver targeted coupons via the app or utilizing SnipSnap's Coupon Author platform. The company was created at DreamIt Ventures accelerator program, participated in the Philadelphia Inquirer's Project Liberty Incubator, and is based in Philadelphia. SnipSnap is a wholly owned subsidiary of visual search leader Slyce Inc. (TSX VENTURE:SLC).
Bazaarvoice (BV) powers a network that connects brands and retailers to the authentic voices of people where they shop. Each month, more than 700 million people view and share authentic opinions, questions, and experiences about tens of millions of products in the Bazaarvoice network. The company's technology platform amplifies these voices into the places that influence purchase decisions. Network analytics help marketers and advertisers provide more engaging experiences that drive brand awareness, considerations, sales and loyalty. Headquartered in Austin, Texas, Bazaarvoice has offices across North American, Europe and Asia-Pacific. For more information, visit http://www.bazaarvoice.com, read the blog at www.bazaarvoice.com/blog, and follow on Twitter at www.twitter.com/bazaarvoice.
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Statements in this press release contain forward-looking information including, without limitation, Slyce's business plan, strategy and related milestones, Slyce's suggestions of future outcomes, the future use and development of its technology, future customers and business partners and ongoing corporate strategy. The words "will," "anticipate," "believe," "estimate," "expect," "intent," "may," "project," "should," and similar expressions are intended to be among the statements that identify forward-looking statements. The forward-looking statements are founded on the basis of expectations and assumptions made by Slyce.
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