Six months after ‘zero Covid,’ U.S. firms in China still face an unpredictable business climate

HONG KONG — After three years of trying to do business under some of the toughest Covid controls in the world, U.S. and other Western companies in China began 2023 with cautious optimism: The country was finally reopening and Chinese officials, eager to reinvigorate the economy, were actively courting overseas investors.

But a series of raids this spring on international consulting firms and other actions by Chinese authorities have undermined that message, reinforcing Beijing’s reputation as an increasingly unpredictable regime that poses growing risks for foreign commerce and investment, U.S. business groups and executives say.

The recent moves, coupled with ongoing diplomatic tensions with Washington, have further complicated the business environment between the world’s two largest economies even as they remain closely intertwined.

“What you’re seeing is a leadership that is — notwithstanding the rhetoric of, ‘We’re open, we’re back, we want foreign investment’ — that is just piling uncertainty on top of uncertainty. And the results of that, I think, are pretty predictable,” said a senior business executive who speaks regularly with U.S. officials and corporate leaders operating in China.

“When you create a more uncertain, less welcoming environment, business is going to vote with its feet,” said the executive, who spoke on the condition of anonymity out of concern that his comments could jeopardize his organization’s prospects in the country.

China is still a major focus for U.S. businesses, as evidenced by the recent stream of senior executives visiting for the first time since before the pandemic, including Apple CEO Tim Cook, JPMorgan CEO Jamie Dimon and Tesla CEO Elon Musk. And most American companies operating there intend to stay, with three-quarters of respondents in an April flash survey by the American Chamber of Commerce in China (AmCham China) saying they were not relocating their supply chains.

But China is no longer seen as a top-three investment market by a majority of U.S. companies, according to a business climate survey the chamber released in March. It was the first time in the poll’s 25-year history that member companies took such a pessimistic view of the Chinese market.

The survey showed that while American firms still see China as a priority, “their willingness to increase investment and strategic priority is declining,” the business group said.

By far the biggest concern for U.S. companies in China is the deteriorating relationship between the two countries, with 87% of respondents expressing a negative outlook in the flash survey.