SiteMinder Limited (ASX:SDR) is largely controlled by institutional shareholders who own 56% of the company

A look at the shareholders of SiteMinder Limited (ASX:SDR) can tell us which group is most powerful. And the group that holds the biggest piece of the pie are institutions with 56% ownership. Put another way, the group faces the maximum upside potential (or downside risk).

Given the vast amount of money and research capacities at their disposal, institutional ownership tends to carry a lot of weight, especially with individual investors. Hence, having a considerable amount of institutional money invested in a company is often regarded as a desirable trait.

Let's delve deeper into each type of owner of SiteMinder, beginning with the chart below.

View our latest analysis for SiteMinder

ownership-breakdown
ASX:SDR Ownership Breakdown December 26th 2022

What Does The Institutional Ownership Tell Us About SiteMinder?

Institutions typically measure themselves against a benchmark when reporting to their own investors, so they often become more enthusiastic about a stock once it's included in a major index. We would expect most companies to have some institutions on the register, especially if they are growing.

As you can see, institutional investors have a fair amount of stake in SiteMinder. This suggests some credibility amongst professional investors. But we can't rely on that fact alone since institutions make bad investments sometimes, just like everyone does. When multiple institutions own a stock, there's always a risk that they are in a 'crowded trade'. When such a trade goes wrong, multiple parties may compete to sell stock fast. This risk is higher in a company without a history of growth. You can see SiteMinder's historic earnings and revenue below, but keep in mind there's always more to the story.

earnings-and-revenue-growth
ASX:SDR Earnings and Revenue Growth December 26th 2022

Since institutional investors own more than half the issued stock, the board will likely have to pay attention to their preferences. Hedge funds don't have many shares in SiteMinder. The company's largest shareholder is BlackRock, Inc., with ownership of 12%. Meanwhile, the second and third largest shareholders, hold 10.0% and 7.7%, of the shares outstanding, respectively. Furthermore, CEO Sankar Narayan is the owner of 2.6% of the company's shares.

We did some more digging and found that 7 of the top shareholders account for roughly 52% of the register, implying that along with larger shareholders, there are a few smaller shareholders, thereby balancing out each others interests somewhat.

While it makes sense to study institutional ownership data for a company, it also makes sense to study analyst sentiments to know which way the wind is blowing. There are a reasonable number of analysts covering the stock, so it might be useful to find out their aggregate view on the future.