Singing Machine to Showcase Industry Leading Karaoke Microphone at CES 2025

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Algorhythm Holdings, Inc.
Algorhythm Holdings, Inc.

Company Targeting Additional Auto OEMs After Recent BYD Partnership Win

Fort Lauderdale, FL, Dec. 24, 2024 (GLOBE NEWSWIRE) -- Algorhythm Holdings, Inc. (“Algorhythm”) (NASDAQ: RIME) – an AI technology and consumer electronics holding company, announced today that is wholly-owned subsidiary, The Singing Machine, will attend CES 2025 from January 7-10, 2025 to showcase its next generation karaoke microphone, developed for deployment with global automotive manufacturers and television brands. In early November, the Company announced a global partnership with BYD, the largest new energy vehicle (“NEV”) manufacturer in the world. Based on this significant milestone, Singing Machine anticipates leveraging this recent success to accelerate previous partnership and joint marketing opportunities.

Singing Machine’s industry leading microphone includes a wide range of proprietary technological features, all designed for close integration with karaoke content provided by Stingray, a leading music, media and technology company. Together, Stingray and the Singing Machine have successfully launched a fully-integrated microphone designed to integrate with Stingray’s karaoke app.

“We are excited to showcase our automotive-centric karaoke microphone at CES in January,” commented Gary Atkinson, CEO of Algorhythm. “We invested heavily into the partnership with BYD to innovate on the in-car karaoke experience, resulting in multiple new features that have never previously been commercially available like karaoke gaming, scoring and live pitch correction. We’re proud to showcase the results of that hard work at CES and to share it with the broader automotive OEM market and connected TV manufacturers for integration into their vehicles and devices.”

Atkinson added, “BYD is the global leader in NEV production, with over 3 million vehicles produced annually. We are fortunate to have earned a scalable relationship beginning with select BYD models globally and expanding into more models and geographies in 2025. We have already undertaken to deliver the first orders for Brazil and Europe markets.”

“For our company, this new product category is highly appealing as it is highly scalable, carries significantly better gross margins, with a technology moat that creates barriers to entry for competitors and doesn’t cannibalize our core retail consumer karaoke business. We’re seeing tremendous interest and demand for fully-integrated karaoke microphones as karaoke continues to be more popular than ever.”

Singing Machine’s new microphones, co-developed with BYD Automotive Product Strategy and the New Technology Research Institute, will be manufactured by BYD Electronics a Tier-1 supplier to the automotive industry.