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Strategic Investments Set to Drive Innovation and Expand Portfolio Diversification
BALTIMORE, April 10, 2025--(BUSINESS WIRE)--Sinclair today announced its strategic entry into the media-for-equity space, utilizing its vast media assets to fuel the growth of high potential companies and emerging brands. Through direct investments and partnerships with Mercurius Media Capital and mediaforgrowth (MFG), Sinclair will provide advertising resources and strategic support in exchange for equity via Sinclair’s Local Media segment, aligning the company with innovative partners poised for expansion.
The adoption of media-for-equity is rapidly growing, with the U.S. poised to become the leading market for media capital by 2030*, overtaking Sweden, Germany and the UK.
Through Sinclair’s initiative, led by JR McCabe, Chief Business Officer, Consumer Products and Andrew Schnell, VP, Corporate Strategy and Development, the company will continue to expand its business beyond traditional broadcasting, reinforcing its commitment to innovation, investment diversification, and supporting entrepreneurial growth.
With Sinclair’s extensive portfolio—including 185 owned and/or operated television stations across 86 markets, national networks, and digital platforms—this initiative offers unparalleled exposure for emerging businesses, enabling them to scale efficiently while benefiting from the reach and credibility of Sinclair’s established media resources.
"We recognize the transformative power of media in accelerating brand growth at scale," said Chris Ripley, President and CEO, Sinclair. "By aligning with innovative, forward-thinking companies, we’re not just providing the advertising resources businesses need to expand—we’re strategically investing in high growth opportunities that propel both our partners and our portfolio forward."
Sinclair’s recent investments include Best Day Brewing, Crush Yard, Puroast Coffee, Air Tasker, LA Golf, Captain Experiences, Deskera, Edly, and RVnGo, underscoring the company’s commitment to fostering innovation, strategic investments, and the transformative power of media in driving business success.
"Sinclair’s bold entry into media-for-equity underscores their leadership in transforming media into a powerful growth engine for businesses," said Piyush Puri, Founding Partner at Mercurius Media Capital. "We’ve championed this model—closing six standout deals in the past year—and, with Sinclair, we look forward to expanding that impact by helping innovative companies scale efficiently while delivering strong returns for our investors and media partners."