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VANCOUVER, BC, Feb. 6, 2025 /CNW/ - Simply Better Brands Corp. ("SBBC" or the "Company") (TSXV: SBBC) (OTCQX: SBBCF) a rapidly growing brand accelerator in the global protein-based nutrition category, offering innovative, plant-based protein products that prioritize clean ingredients and exceptional taste, today announced that it has launched TRUBARTM in GoMart, a chain of regional convenience stores with a major presence in West Virginia along with locations in Ohio and Virginia.
TRUBARTM is now available in 124 stores across the GoMart network, adding to the brand's growing presence in the convenience channel which plays a critical role in building consumer awareness and trial of TRUBARTM .
"The launch of TRUBARTM in GoMart marks further progress in our strategy to strengthen our retail footprint with the addition of key regional chains in the convenience channel," said Erica Groussman, Co-Founder & Chief Executive Officer of TRUBARTM. "We are excited to introduce TRUBARTM in GoMart and to bring our convenient "better for you" clean ingredient protein bar to more on-the-go consumers seeking healthy snacking options."
About Simply Better Brands Corp.
Simply Better Brands Corp. is a rapidly growing brand accelerator in the global protein-based nutrition category, delivering premium protein products made with clean ingredients, exceptional taste, and a commitment to sustainable health and wellness. Focused on innovation and customer empowerment, the company aims to redefine modern nutrition while expanding its reach in this dynamic market. For more information on Simply Better Brands Corp., please visit: https://www.simplybetterbrands.com/investor-relations.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Forward-Looking Information
Certain statements contained in this news release constitute "forward-looking information" and "forward looking statements" as such terms are used in applicable Canadian securities laws. Forward-looking statements and information are based on plans, expectations and estimates of management at the date the information is provided and are subject to certain factors and assumptions, including, among others, that the Company's financial condition and development plans do not change as a result of unforeseen events, the regulatory climate in which the Company operates, and the Company's ability to execute on its business plans. Specifically, this news release contains forward-looking statements relating to, but not limited to expansion plans for TRU Brands products, and the success of the Company's marketing efforts.