Signify and Mercedes-AMG PETRONAS Formula 1 Team launch new partnership to drive responsible innovation on and off the track

In This Article:

Signify
Signify

Press Release

July 3, 2024

Signify and Mercedes-AMG PETRONAS Formula 1 Team launch new partnership to drive responsible innovation on and off the track

  • Partnership will support Mercedes-AMG PETRONAS Formula 1 Team’s performance and vision to become one of the world’s most sustainable professional sports teams.

  • Signify innovations will enhance well-being and performance of drivers, and engineers.

  • Signify lighting creates the perfect viewing experience for fans trackside and at home.

Eindhoven, Netherlands: Signify (Euronext: LIGHT), the world leader in lighting, today announces a new partnership with the Mercedes-AMG PETRONAS F1 Team. Connected by their shared passion for technological innovation and sustainability the partnership will drive forward the team's vision of becoming one of the world’s most sustainable professional sports teams.

Eric Rondolat, CEO, Signify said:
“We are proud to partner with Mercedes-AMG PETRONAS F1, a team that is determined to lead both on and off the track. We share a passion for responsible innovation to drive progress in our industries and beyond. Our joint commitment to act responsibly will lead us to develop transformative and disruptive new technologies that elevate performance to the benefit of people and the planet.

We are excited to have the opportunity to support the winning objective of Mercedes-AMG PETRONAS F1, providing human-centric lighting innovations that can enhance the team’s performance. We are honored to associate our brands with one of the strongest in the world and to deliver unforgettable racing experiences for fans at the track, as well as watching and gaming at home. With many collaborations already begun, I am eager to see this partnership grow.”

Toto Wolff, Team Principal and CEO, Mercedes-AMG PETRONAS F1 Team, commented:
Innovation and performance are at the heart of everything we do. We are also conscious of our wider social responsibilities and therefore embed sustainability in every action. Partnering with Signify is an exciting step that will help us make further progress in both of these areas. Their world-leading lighting technology already powers several night races and their pioneering commitment to climate action is inspiring. We look forward to working together to establish synergies in this area and their support in our ambition to become one of the world's most sustainable sports teams. We also believe that well-being is linked closely with performance. Signify's lighting technology and innovation will ensure optimal conditions for our team members, and we are excited to explore how we can optimise these opportunities further.