Signet Holiday Season Same Store Sales Increase 3.6%

HAMILTON, BERMUDA--(Marketwired - Jan 8, 2015) - Signet Jewelers Limited ("Signet") (NYSE: SIG) (LSE: SIG), the largest specialty retail jeweler in the US, UK and Canada, today announced its sales for the eight weeks ended December 27, 2014 ("Holiday Season") and reaffirmed guidance for the 13 weeks ending January 31, 2015 ("fourth quarter") and the 52 weeks ending January 31, 2015 ("Fiscal 2015").

Same Store Sales

Fiscal 2015 Holiday Season

Fiscal 2014 Holiday Season

Sterling Jewelers division

up 2.5%

up 4.9%

Zale division

up 3.5%

NA

UK Jewelry division

up 9.7%

up 5.2%

Signet

up 3.6%

up 5.0%

Mark Light, Chief Executive Officer, commented: "Our Company performed well during the holiday period delivering increased same store sales across all divisions driven by the continued successful execution of our product, marketing and omni-channel strategies. This is particularly pleasing given the amount of change we have dealt with during the course of the fiscal year.

"Our UK division led our performance with an outstanding 9.7% comp increase -- its best in 12 years and on top of a very strong comp last year. These results were driven by fresh, trend-right merchandise offerings and strategic collaboration with the Sterling division. We were very pleased with the performance of our Zale division, which began to benefit from our investments and initiatives in merchandising, store team member training, and advertising. In particular, our Vera Wang Love Collection and new TV advertising creative, we believe, were well received by customers. Our Sterling division performed well in a highly promotional environment. We resisted deep promotions and protected profitability which helped enable us to reaffirm Signet's financial guidance. I would like to thank all Signet team members very much for their dedication, hard work, and fine execution of our strategies during the holiday selling period."

Sales change from previous year

Holiday Season
Fiscal 2015

Same store sales1

Non-same store sales, net2

Total sales
at constant exchange rate3

Exchange translation impact3

Total
sales

Total sales
(in millions)

Kay

3.4%

2.4%

5.8%

--

5.8%

$714.6

Jared

1.5%

3.5%

5.0%

--

5.0%

$336.2

Regional brands

(1.8)%

(11.8)%

(13.6)%

--

(13.6)%

$65.5

Sterling Jewelers division

2.5%

1.7%

4.2%

--

4.2%

$1,116.3

Zales Jewelers

3.8%

$351.5

Gordon's Jewelers

(2.4)%

$26.2

Zale US Jewelry

3.3%

$377.7

Peoples Jewellers

7.6%

$75.3

Mappins

0.8%

$12.6

Zale Canada Jewelry

6.5%

$87.9

Zale Jewelry

3.9%

$465.6

Piercing Pagoda

0.6%

$55.4

Zale division4

3.5%

NA

NA

NA

NA

$521.0

H.Samuel

8.1%

0.2%

8.3%

(4.5)%

3.8%

$121.7

Ernest Jones

11.9%

0.9%

12.8%

(4.7)%

8.1%

$93.4

UK Jewelry division

9.7%

0.5%

10.2%

(4.6)%

5.6%

$215.1

Other5segment

--

NM

NM

--

NM

$2.0

Signet

3.6%

42.7%

46.3%

(1.0)%

45.3%

$1,854.4

1. Based on stores opened for at least 12 months.

2. Includes all sales from stores not open for 12 months.

3. Non-GAAP measure.

4. Same store sales presented for Zale Division to provide comparative performance measures. Year-over-year results not applicable because Signet did not own Zale division in prior year.

5. Includes sales from Signet's diamond sourcing initiative. NM - not meaningful.

  • In the Sterling Jewelers division, branded bridal and select diamond fashion jewelry collections performed well. These increases were partially offset by softness in the sale of lower-price-point fashion jewelry collections.

  • Zale division results were driven primarily by incremental investments in marketing, branded merchandise, and strength in Canada. Diamond collections in bridal and fashion performed particularly well.

  • UK Jewelry division sales increased due to growth in diamonds including branded bridal. Other drivers included beads, watches, and the growing popularity of Black Friday-style shopping.