Shuffle Board: Cascale CEO Colin Browne Steps Down
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Brands
Crocs
Casual footwear brand Crocs has promoted Terence Reilly as executive vice president, chief brand officer, to oversee marketing and communications for both the Crocs and HeyDude brands.
Reilly previously served as Crocs’ chief marketing officer between 2013-2020 and rejoined the company last April. In this newly created role, he will report to CEO Andrew Rees and partner with executive vice president, brand president, Anne Mehlman. Rees will serve as interim president of HeyDude until a permanent leader is named.
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On
Swiss performance brand On announced the election of Helena Helmersson as an additional independent member of the board of directors as well as a member of the nomination and compensation committee. Helmersson began her career at H&M in 1997 and climbed the ranks before ultimately serving as the group’s CEO from 2020-2024.
Kenneth Fox’s seven-year stint on the board of directors—during which he helped the company go public in 2021—has ended, On announced at the 2025 annual general shareholders’ meeting.
Deckers Brands
Hoka’s parent company, Deckers Brands, has tapped veteran director Cynthia “Cindy” L. Davis as its new board chair, succeeding Mike Devine upon his retirement after 14 years with the company (six as chair). Davis joined the board in 2018 and has led its talent and compensation committee since 2019. She sits on the sustainability and governance panel and brings three decades of relevant leadership, branding, and fiscal and risk oversight experience.
Victor Luis, a board member since 2020, will assume the talent and compensation committee chair.
Retail
Custom Ink
Online apparel retailer Custom Ink has expanded its senior leadership team. Cross-industry executive Phil Auerbach has joined as chief marketing officer, tasked with developing the company’s customer base and increasing engagement.
Justin Swietlik has been promoted to chief financial officer. Since joining the company in 2016, Swietlik held leadership roles in finance, spanning analysis, treasury, and strategic transaction activities, among others.
Internal leader Kane Posner has been appointed to a newly created role of senior vice president, strategy, to lead pricing, merchandising, strategy and business operations. All three will report to CEO David Doctorow.
Technology
Rokt
E-commerce technology company Rokt expanded its product and marketing teams with several new roles. Dhruv Patel, co-founder and CEO of Aftersell—recently acquired by Rokt—has been named chief product officer. Claire Southey will focus on artificial intelligence (AI) driven customer relevancy in her role as chief AI officer. Both will report to Rokt’s CEO, Bruce Buchanan.