TORONTO, ONTARIO--(Marketwired - Jun 25, 2013) - Shotgun Players has deployed AudienceView to ensure the patron experience is as remarkable as the theatre this company of artists provides to California's Bay Area community. AudienceView was referred to Shotgun Players by the William and Flora Hewlett Foundation, which generously funded an overall expansion of the entire Shotgun IT infrastructure through a technology grant.
"We want to concentrate on what's on stage, not our technology. AudienceView, coupled with our funders the Hewlett Foundation, allows us to do exactly that," said Liz Lisle, Managing Director, Shotgun Players. "Over the past 21 years, we have grown our reputation as a trailblazing professional theatre group by fostering artistic excellence, social relevance and community engagement. We now have technology that is as cutting-edge as our theatre group and we are excited to be fully embracing our patrons as a community."
Shotgun Players has quickly taken full advantage of the robust AudienceView platform. The company's small, determined team utilized the AudienceView content management system (CMS) to redesign and build a new e-commerce and corporate website that is as bold and vibrant as the theatre group itself. In addition to online and mobile ticketing, the site offers four subscription options with a host of creative, members-only perks and encourages donors to make a difference on many levels - from one-time gifts through to legacy giving plus the annual gala and special events. All processes are powered with AudienceView customer relationship management (CRM) at the core, which is helping the theatre drive additional revenue and enhance the overall patron experience. Shotgun Players also plans to leverage AudienceView to become a regional ticketing agent in the future, which will benefit smaller not-for-profit theatre groups, and to drive engagement with the media.
"It is exciting to see organizations like Shotgun Players revolutionize their box office operations, back-office processes and entire online presence with AudienceView. The combination of bold, affordable theatre and innovative technology powering the patron experience will ensure Shotgun Players remains a vital part of the arts community in the Bay Area and beyond for decades to come," said Jeff Koets, VP of Sales and Marketing, AudienceView. "We welcome Shotgun Players to the AudienceView family and look forward to a long, successful relationship."
About Shotgun Players
Shotgun Players is a company of artists on a mission to create bold, relevant, and affordable theatre. We believe in the power of theatre as a mechanism for examining ourselves, our community, and the world. Founding Artistic Director Patrick Dooley started the company in 1992 with ten eager actors and a bucket of black paint. Before finding our permanent home at the Ashby Stage in 2004, Shotgun Players performed in 44 different spaces, always striving for the same core values we believe in today: artistic excellence, social relevance, and community engagement. Now in our 22nd year, nothing excites us more than taking on projects that other companies might deem too expensive, too unwieldy, or just plain impossible. As a result, audience and industry members alike have come to expect astonishing theatre from Shotgun Players.