Save cash and reward shareholders: The case for stock dividends

Dividends. To cut, or not to cut. That is the question confronting companies throughout the globe as they struggle to conserve enough cash to keep themselves going during a deepening economic downturn.

Many household names-- Marriott, Ford, Boeing--have already eliminated dividends. Total cuts this year are estimated to be as high as $493 billion worldwide, representing a one-third drop from last year’s payouts. This is in stock owners’ long-term interests as dividend cuts will preserve scarce cash necessary to keep their companies afloat and operational. Importantly, most families will feel none of the pain as about half have any exposure to the stock market, and wealthy investors can presumably weather several quarters of skipped dividends.

Read more: What are stocks and how do they work?

Yet there are retirees and other middle class families who do depend on those dividend checks to cover living expenses. For them, dividend cuts can create hardship, so it is worth asking whether there is an alternative.

Paying dividends in shares, instead of cash, is one way to address the needs of this group.

When a company declares a stock dividend, shares are awarded as a percentage of total share ownership. For instance, a 5% stock dividend would result in an award of 50 shares to a shareholder with 1,000 shares. There are two key benefits to stock dividends: they do not drain precious cash from the company, and they give shareholders optionality. Shareholders can keep the shares, along with any upside potential, or they can sell the shares in the secondary market if they need cash. Share dividends also have tax advantages. In general, while taxes are due on cash dividends, they only apply to share dividends if and when the shares are sold.

The disadvantage of share dividends is dilution. It increases the number of shares outstanding so all other things being equal, the stock price will fall. However, the overall value of the company will remain the same, and stock holders themselves are not diluted. Their proportionate ownership of the company is unaffected.

To be sure, dilution is an issue for corporate executives whose variable compensation may be reduced with a drop in earnings per share (EPS), though that is hardly a reason to deny shareholders the benefit of a stock dividend. Over the past several years, many corporate executives saw their pay skyrocket from increased EPS, driven not by value creation, but simple math. Their companies issued debt, used the proceeds to buy back shares, and increased EPS simply by shrinking the number of shares outstanding. Many of those executives now have egg on their faces as their shares trade at significant discounts to the prices they paid when executing buybacks. In a sense, stock dividends can be seen as the anti-buyback, returning stock to shareholders who stuck with the company, even when it was repurchasing shares at rosy valuations.