Shark Tank U.K.’s most successful woman has built a $13-million-a-year eco company—this is the no.1 thing she wishes she spent less time doing in her 20s
Rachel Watkyn · Fortune · Courtesy of Tinybox

What would you do if you had a six-figure salary? Perhaps you’d never cook another meal again or indulge in a monthly Thai massage and a Soho House membership to unwind from the stress that comes with being at your A game.

Here at The Good Life you don’t have to imagine what life at the top looks like anymore: Get real-life inspiration for how the most successful live their lives.


Today Fortune meets Rachel Watkyn, founder and CEO of Tiny Box Company, the U.K.’s largest online green packaging business and the most successful woman to ever appear on Dragon’s Den—or Shark Tank for the Americans.

After winning backing from two of the Dragons, she was able to scale the sustainable packaging company from the ground up into a £10 million-a-year business with 75 staffers. Last year, Watkyn’s took home about £140,000 ($180,000)—and that was “a mean year,” as she puts it. Most recently, the eco-entrepreneur was awarded an OBE from King Charles for Services to Sustainability.

But don’t be fooled into thinking success, wealth and recognition came easy for the now 53-year-old.

Last year, Watkyn’s took home about £140,000 ($180,000)—and that was “a mean year,” as she puts it.

Watkyn had a rough start to life and was taken into care when she was just months old. Although she returned to living with her family a few years later, instability and financial hardship continued throughout her childhood—she was uprooted often, so much so that she attended 9 different schools.

Eventually, she took control of her life by getting the grades needed to go to university and leave home at 18. After getting a business degree from De Montfort, she worked her way up at the software firm Tetra.

“That role took me to places like Africa where I worked in Sierra Leone for a year and that experience allowed me to witness another level of poverty and it was then that I knew I wanted to make a difference even if it was a tiny difference,” Watkyn tells Fortune.

Complications after appendix surgery led her to move back home where in 2007 Watkyn launched Tiny Box Company from her bedroom. She appeared on Dragon’s Den a year later—and the rest is history.


The finances

What’s been the best investment you’ve ever bought?

The best investment I've ever made was investing in myself and Tiny Box Company. Trusting my idea of making sustainable packaging for businesses and making it easily accessible whether you're a large company or an SME.

My second best investment was my first house. I bought it in 1998 for £100,000 and sold it 4 years later for more than £200,000. I put a lot of work into renovating the property as it was definitely what you'd call a fixer-upper, but I loved it and it was mine.