The Leadership Insiders network is an online community where the most thoughtful and influential people in business contribute answers to timely questions about careers and leadership. Today’s answer to the question, “How do you ask for a raise?” is written by Robert Herjavec, founder of Herjavec Group.

Everyone wants a raise. But most people don’t know how to ask for it.

It’s a conversation that makes us edgy. It’s awkward because you feel you have to negotiate your worth. The truth is: That’s exactly what you are doing. You have to own it!

There are rare instances where your leader may come to you and say, “Great job! You’re killing it and here is an extra salary boost as a thank you’!” If that happens-phenomenal. But more often than not, you have to ask for a raise and treat it like a business negotiation.

As in any good negotiation, you need to plan ahead. Be prepared to make your case. It’s your job to present the value you’re adding to the company. You’re not holding your breath and waiting for a response; you’re laying the facts out and pushing for what you want. If you want this raise badly enough, you will initiate the conversation.

Here’s what you need to remember when asking for a raise:

Timing is important

Don’t ask for a raise during your annual performance review meeting. Unless you need to follow your employer’s established schedule for raises, make your request three or four months before your review, when a raise can be budgeted according to your performance. Also, try asking for your raise late in the week, preferably on a Thursday or Friday. Managers tend to be more responsive just before weekends. When booking the meeting, be up front that you plan to talk about your salary. No one likes to be caught off-guard, and it will help avoid their telling you, “Let me get back to you on this.”

Don’t beg

This is not a time to pull the sympathy card. Everyone has a different comfort level with their boss, and there may be times when discussing personal financial burdens come up in a conversation. But this is not appropriate for a raise discussion. Remember, you’re asking for a raise based on the great work you’ve done, not sympathy.

Emphasize your worth

Earning a raise isn’t about the past; it’s about the future. You are proposing that the increased salary or sales commissions you earn over the next 12 months will be more than balanced by an increase in your value to the company. Make this point effectively, and you’ll improve your chance for more money.

Follow the three P’s

Practice your pitch until you know what you are going to say in response to the questions you are likely to be asked. Understand the company’s perspective when it comes to awarding you a larger salary or commission. And be proactive by asking what it will take for you to earn the raise.