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Setting The Table With Otherworld
ACCESS Newswire
5 min read
SAN FRANCISCO, CA / ACCESSWIRE / May 1, 2022 / Ah, breakfast…a meal that can be enjoyed any time of the day! It doesn't matter if you rise or set with the Sun, the recipe for a hearty arrangement carries the same level of comfort around the clock. Sometimes, flapjacks at midnight hit the spot, let only your conscience be your guide. Other times, the weight of regret in simple self indulgence can be too much to swallow, and you're forced to reconsider a "superfood bowl". At this junction, you know it's time for a rewrite, and the swirling success of Otherworld™, the New York-based breakfast club, makes a whole lot of sense.
Otherworld sprouted in November of 2021 with a solution to a familiar struggle: how can I eat what I want without feeling so lousy? Jen Ballen and Joe Magliano, co-founders of the plant-based breakfast brigade, drew on their childhood nostalgia surrounding fluffy pancakes, waffles, and other treats when experimenting with pre-disposed formulas that would eventually become their novel line of healthy, convenient alternatives to classic stacks. This marked a cultural shift in holistic awareness, one that is now accessible, transparent, and baked with love, as Otherworld stands as the only vegan mix on the market created with upcycled fruits and vegetables. Otherworld is a pioneer in ‘pancakes with purpose', aligning their core values with ingredients that are just as honest and true, redefining what it means to feed your soul and serve the greater community in the same breath. Their team includes Dan Giusti, former head chef of Noma, and Brooke Siem, former pastry chef at WD-50 in New York as well as the 2017 "Chopped" champion. Together, the Otherworld operation remains a cut above the rest and unites happy stomachs with a happy climate. Sustainability has always been whisked into the Otherworld identity, notably with their efforts in recyclable packaging, upcycled ingredients that tackle food waste, measurement of carbon emissions, and preparation efficiency (just add water). But, with all of their smart, playful marketing and mouth-watering mixtures, Otherworld is simply teaching us that you can have your (pan)cake and eat it too.
Otherworld, Sunday, May 1, 2022, Press release picture
At the center of Otherworld's celestial influence lives their dedication to real sustenance and no-frill ingredients that, surprisingly, produce the same fluffy waffles and pancakes we know and love, with an added splash of climate care whisked in. One of Otherworld's most delectable offerings, the Banana Chocolate Chip Mix, contains everything you want your little ones to eat without a starchy residue or added sugar. Simply crafted, the mix blooms with all of the essentials like cauliflower, dates, whole grains, and unsweetened chocolate chips, giving you peace of mind in serving your children an honest breakfast.
Otherworld's Original Mix, the all-star crowd pleaser for pancakes and waffles alike, teems with zucchini and naturally-sweet dates, allowing for plenty of room for creativity in the kitchen. Otherworld mixes can be enjoyed just as they are or used as a blank canvas to paint your wildest, most savory creations both morning and night. Online, the team has cultivated a carousel of sultry recipes to spruce up the next meal, with palatable entries like Gingersnap Waffles, Blueberry Lemon Pancakes, and Vanilla Chai Waffles with Cinnamon Yogurt (yes). Only the finest ingredients are poured into each selection, and all of Otherworld's mixes are dairy, nut, and soy-free, requiring little to no labor in setting up the stove. Simply add water and smell the difference.
Otherworld, Sunday, May 1, 2022, Press release picture
What really separates Oherworld from our collective understanding of breakfast foods is their commitment to climate action. So many companies and brands are adopting those words into their mission statements, but only a select few have the legwork to prove actual progress in their efforts. On Instagram, Otherworld has introduced a weekly review of prominent figures leading the fight for climate justice, connecting its existing pool of followers with major players in the green game. Additionally, Otherworld has partnered with EverGrain Ingredients and Outcast Foods, two upcycled ingredient suppliers. The term "upcycled", as it relates to food, simply refers to ingredients that would otherwise be wasted, such as the misfit fruits and vegetables that never make it to the grocery store shelf. By uniting with these forces for food justice, Otherworld is able to provide unrivaled breakfast delights while curbing food waste, setting an example for culinary names everywhere. Even their packaging holds court in sustainability, curbside recyclable metal cans sourced directly from Independent Can in Maryland, a steel-forward company that's pushing for renewable materials nationwide.
Beyond their reputable groundwork, Otherworld has succeeded in switching our perspectives of breakfast food, proving that appetizing favorites like pancakes and waffles deserve a seat at the garden table. Their charming presence online speaks to the very demographic they belong to themselves, steeped in warm nostalgia with a health-conscious understanding of the world. Breakfast-time has always been a playful affair, and something we simply can't break away from without compromising our deepest cravings. Otherworld is undeniably spearheading a renaissance in food for the soul, striking the market with top-shelf treats at highly competitive prices. The name says it all, and this new era of comfort food is hot ‘n ready for everyone, everywhere, at any time of the day.
Brew some coffee and set the table, breakfast is served.
