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ServiceNow, Inc. (NOW) Is a Trending Stock: Facts to Know Before Betting on It

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ServiceNow (NOW) has recently been on Zacks.com's list of the most searched stocks. Therefore, you might want to consider some of the key factors that could influence the stock's performance in the near future.

Over the past month, shares of this maker of software that automates companies' technology operations have returned -21.2%, compared to the Zacks S&P 500 composite's -2.3% change. During this period, the Zacks Computers - IT Services industry, which ServiceNow falls in, has lost 5.7%. The key question now is: What could be the stock's future direction?

Although media reports or rumors about a significant change in a company's business prospects usually cause its stock to trend and lead to an immediate price change, there are always certain fundamental factors that ultimately drive the buy-and-hold decision.

Revisions to Earnings Estimates

Rather than focusing on anything else, we at Zacks prioritize evaluating the change in a company's earnings projection. This is because we believe the fair value for its stock is determined by the present value of its future stream of earnings.

Our analysis is essentially based on how sell-side analysts covering the stock are revising their earnings estimates to take the latest business trends into account. When earnings estimates for a company go up, the fair value for its stock goes up as well. And when a stock's fair value is higher than its current market price, investors tend to buy the stock, resulting in its price moving upward. Because of this, empirical studies indicate a strong correlation between trends in earnings estimate revisions and short-term stock price movements.

ServiceNow is expected to post earnings of $3.78 per share for the current quarter, representing a year-over-year change of +10.9%. Over the last 30 days, the Zacks Consensus Estimate has changed -3.7%.

The consensus earnings estimate of $16.24 for the current fiscal year indicates a year-over-year change of +16.7%. This estimate has changed -0.6% over the last 30 days.

For the next fiscal year, the consensus earnings estimate of $19.41 indicates a change of +19.5% from what ServiceNow is expected to report a year ago. Over the past month, the estimate has changed -1.9%.

Having a strong externally audited track record, our proprietary stock rating tool, the Zacks Rank, offers a more conclusive picture of a stock's price direction in the near term, since it effectively harnesses the power of earnings estimate revisions. Due to the size of the recent change in the consensus estimate, along with three other factors related to earnings estimates, ServiceNow is rated Zacks Rank #3 (Hold).