ServiceNow Enhances Global Partner Program, Unlocking New Revenue and Market Opportunities for AI Solutions

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ServiceNow nearly quadruples investment in incentives and specializations, enabling all partners to capitalize on rapid growth of ServiceNow AI solutions

Infosys and Cognizant elevated to Global Elite status, the highest level of partnership within the ServiceNow Partner Program

LAS VEGAS, January 21, 2025--(BUSINESS WIRE)--ServiceNow Partner Kickoff – ServiceNow (NYSE: NOW), the AI platform for business transformation, announced today at ServiceNow Partner Kickoff a major expansion to its global partner program, including it has nearly quadrupled its investment in new incentives and specializations to help partners capitalize on the rapid growth of ServiceNow AI solutions and deliver value to customers. Infosys and Cognizant have also been elevated to Global Elite partners, the highest level of partnership within the ServiceNow Partner Program.

This year, ServiceNow is offering substantial opportunities for partners to boost revenue and profitability through eligible discounts, rebates, and valuable credits that can be applied to training, professional services, and other practice building resources. It is expanding its program offerings to introduce more opportunities for partners to elevate and differentiate AI offerings in the market. This includes:

  • Additional Product Line Achievements (PLA) for Now Assist to bolster credibility and support market positioning as a validated and trusted advisor with expertise in ServiceNow AI solutions.

  • Expanded Specializations for partners to showcase their sales, product, and customer success across GenAI and industries including Customer Experience GenAI, Employee Experience GenAI, ServiceOps GenAI, Cybersecurity, and Tech Risk.

  • New GenAI Customer Value Partner of the Year award will honor partners who have successfully leveraged GenAI to drive customer value.

ServiceNow is committed to supporting partners with additional tools and resources as they build thriving ServiceNow practices and help customers accelerate their business transformation.

"Over the past two years, we have completely transformed our Partner Program, cultivating an ecosystem of specialized, industry-leading capabilities and services for our customers," said Erica Volini, executive vice president, worldwide industries, partners, and go-to-market at ServiceNow. "Our continued investment is focused on empowering our partners with the resources they need to grow their business, expand their AI expertise, and deliver incredible outcomes for our shared customers."

Elevating Cognizant and Infosys to Global Elite partners

The ServiceNow Partner Program, with more than 2,200 partners, is among the most comprehensive in the industry with rigorous training and certification requirements, and performance benchmarks to help ensure competency, capabilities, and customer success. Global Elite is the highest designation and represents companies that demonstrate the maximum level of global reach and expertise. Infosys and Cognizant join this exclusive group of strategic partners, which also includes Accenture, Deloitte, EY, and KPMG.