Should You Sell REA Group Limited (ASX:REA) At This PE Ratio?

REA Group Limited (ASX:REA) is currently trading at a trailing P/E of 185.2x, which is higher than the industry average of 17.4x. While this makes REA appear like a stock to avoid or sell if you own it, you might change your mind after I explain the assumptions behind the P/E ratio. In this article, I will deconstruct the P/E ratio and highlight what you need to be careful of when using the P/E ratio. See our latest analysis for REA

Demystifying the P/E ratio

ASX:REA PE PEG Gauge Oct 3rd 17
ASX:REA PE PEG Gauge Oct 3rd 17

The P/E ratio is a popular ratio used in relative valuation since earnings power is a key driver of investment value. By comparing a stock’s price per share to its earnings per share, we are able to see how much investors are paying for each dollar of the company’s earnings.

P/E Calculation for REA

Price-Earnings Ratio = Price per share ÷ Earnings per share

REA Price-Earnings Ratio = 67 ÷ 0.362 = 185.2x

The P/E ratio isn’t a metric you view in isolation and only becomes useful when you compare it against other similar companies. Our goal is to compare the stock’s P/E ratio to the average of companies that have similar attributes to REA, such as company lifetime and products sold. One way of gathering a peer group is to use firms in the same industry, which is what I’ll do. Since REA's P/E of 185.2x is higher than its industry peers (17.4x), it means that investors are paying more than they should for each dollar of REA's earnings. As such, our analysis shows that REA represents an over-priced stock.

Assumptions to watch out for

Before you jump to the conclusion that REA should be banished from your portfolio, it is important to realise that our conclusion rests on two assertions. Firstly, our peer group contains companies that are similar to REA. If this isn’t the case, the difference in P/E could be due to other factors. For example, if you are comparing lower risk firms with REA, then its P/E would naturally be lower than its peers, as investors would value those with lower risk at a higher price. The second assumption that must hold true is that the stocks we are comparing REA to are fairly valued by the market. If this does not hold, there is a possibility that REA’s P/E is lower because our peer group is overvalued by the market.

What this means for you:

Are you a shareholder? You may have already conducted fundamental analysis on the stock as a shareholder, so its current overvaluation could signal a potential selling opportunity to reduce your exposure to REA. Now that you understand the ins and outs of the PE metric, you should know to bear in mind its limitations before you make an investment decision.

Are you a potential investor? If REA has been on your watch list for a while, it is best you also consider its intrinsic valuation. Looking at PE on its own will not give you the full picture of the stock as an investment, so I suggest you should also look at other relative valuation metrics like EV/EBITDA or PEG.

PE is one aspect of your portfolio construction to consider when holding or entering into a stock. But it is certainly not the only factor. Take a look at our most recent infographic report on REA Group for a more in-depth analysis of the stock to help you make a well-informed investment decision. Since we know a limitation of PE is it doesn't properly account for growth, you can use our free platform to see my list of stocks with a high growth potential and see if their PE is still reasonable.


To help readers see pass the short term volatility of the financial market, we aim to bring you a long-term focused research analysis purely driven by fundamental data. Note that our analysis does not factor in the latest price sensitive company announcements.

The author is an independent contributor and at the time of publication had no position in the stocks mentioned.

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