Agrify’s Award-Winning THC Margarita Becomes the First Hemp-Derived THC (HD9) Beverage Served at The Salt Shed
Señorita
Señorita
TROY, Mich., Jan. 10, 2025 (GLOBE NEWSWIRE) -- Agrify Corporation (Nasdaq: AGFY), a leading provider of branded innovative solutions for the cannabis and hemp industries, today announced that it is the exclusive partner for hemp-derived THC (HD9) beverages at the Salt Shed, the iconic Chicago music venue run by hospitality collective 16” on Center. As a part of the larger venue sponsorship, fans can enjoy the award-winning THC Margarita beverage Señorita at every venue bar. Concertgoers can begin purchasing Señorita at Salt Shed’s first show of the year tomorrow, January 11, 2025. Señorita drinks will be available for purchase year-round at all Salt Shed shows and at the upcoming RISE at Salt Shed, Green Thumb Industries’ new on-site retail space dedicated to the discovery and sale of best-in-class HD9 products as well as branded merchandise and accessories from fan-favorite cannabis brands such as RYTHM and Beboe.
Agrify’s Señorita will be the first HD9 drink sold at the Salt Shed in the venue’s history. Beginning January 11, guests can enjoy refreshing Mango Margarita (5mg) with other all-natural, low-calorie flavors like Lime Jalapeño Margarita, Paloma and Ranch Water to follow.
The Salt Shed anticipates welcoming over 600,000 music fans to 145 shows this year on both indoor and outdoor stages.
“Consumers are demanding accessible alternatives to alcohol, and as long-time believers in the connection of music and cannabis as a means towards more well-being, introducing Señorita to a live venue as iconic as the Salt Shed is the perfect match,” said Ben Kovler, Chairman and Interim Chief Executive Officer of Agrify. “Bringing best-in-class HD9 products like Señorita together with the incredible live performances at Salt Shed is an exciting step in delivering consumers the elevated, hangover-free experiences they want.”
“Non-alcohol category offerings are becoming more and more popular amongst concertgoers, making Señorita the perfect fit for our Salt Shed guests and the new RISE at Salt Shed retail destination,” said Victor David Giron, Chief Financial Officer of 16” on Center. “Expanding consumer choice and offering unique viewing experiences are both key to a successful event venue, and our partners at Agrify and Green Thumb are helping us do just that.”
Products sold at RISE at Salt Shed, including Señorita, are Farm Bill compliant, manufactured in certified cGMP facilities, and have transparent labeling that includes ingredients, potency and a QR code linking to certificates of analysis from independent testing labs.
Agrify Corporation (“Agrify” or the “Company”) is a developer of branded innovative solutions for the cannabis and hemp industries. Its Señorita brand offers consumers HD9 beverages that mirror well-known cocktails like a margarita – in two flavors – classic and mango. Known for its clean, fresh taste and commitment to high-quality, natural ingredients, Señorita offers a low-sugar, low-calorie alternative to alcoholic beverages and is available at top retailers including Total Wine, ABC Fine Wine & Spirits, and Binny’s in nine U.S. states and Canada, with plans for expansion and future availability in premier on-premises destinations. Products are also available for direct-to-consumer purchase where permissible under state law at www.senoritadrinks.com.
About The Salt Shed Located within the historic Morton Salt complex in the heart of Chicago, The Salt Shed has been transformed into a state-of-the-art music venue and entertainment complex, featuring both indoor and outdoor stages. Adjacent to The Salt Shed is the Fairgrounds, a festival-style space along the Chicago River that offers an immersive outdoor concert experience with a panoramic view of the Chicago skyline, complete with a custom grandstand, premium balcony and rooftop ticketing, and a vibrant mix of local food and retail. Since its opening in 2022, The Salt Shed has been recognized as the Best New Venue by Pollstar and Billboard and is operated by 16” On Center, one of the country's largest independent promoters and hospitality collective with over 30 years of experience in revitalizing iconic Chicago properties. Hosting an array of world-class performances and over 600,000 guests annually, The Salt Shed has quickly become a pivotal cultural hub in Chicago's vibrant entertainment landscape.
Forward-Looking Statements
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