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Scepter Holdings, Inc. (OTC PINK:BRZL) announced today that it has signed a definitive sales agreement to acquire Matchpoint Connection, LLC (Matchpoint), a pioneering platform that provides an all-encompassing Name, Image, and Likeness (NIL) solution for athletes, universities, and brands. The transaction is conditioned upon Scepter completing a 1-for-[B] reverse split and an increase in authorized shares. The transaction is expected to close as soon as those conditions are met.
This acquisition solidifies Scepter Holdings' strategic expansion into the rapidly growing NIL and athlete endorsement market. Matchpoint's cutting-edge platform not only connects athletes with brands for NIL opportunities but also offers a comprehensive suite of services, including a custom university white-label solution, collective payment processing, future revenue share payment tools, and a streamlined process for sourcing and securing brand deals for athletes. With its commitment to regulatory compliance and operational transparency, Matchpoint has positioned itself as a trusted leader in the NIL space.
"We are thrilled to finalize this agreement and officially welcome Matchpoint into the Scepter Holdings family," said Adam Nicosia, CEO of Scepter Holdings, Inc. "This acquisition aligns with our mission to innovate and expand within the NIL sector. Matchpoint's technology, combined with our influencer optimization software, Adapt.AI, will create an unparalleled platform that empowers athletes, universities, and brands with cutting-edge tools to maximize their NIL opportunities."
Brian Oliver, CEO of Matchpoint, stated, "Joining forces with Scepter Holdings represents an incredible opportunity to accelerate our growth and amplify the impact we are making in the NIL space. Our all-in-one NIL platform has already revolutionized how athletes connect with brands, and now, with Scepter's resources and expertise, we can scale our offerings to an even broader audience."
NCAA's rule changes have resulted in college athletes being able to monetize their personal brands. As a result, the NIL market has experienced explosive growth. Scepter Holdings and Matchpoint are now positioned at the forefront of this evolving industry, providing the most comprehensive NIL solutions available.
The transaction is expected to close by March 31, 2025. There can be no assurances Scepter will close the acquisition of Matchpoint, or the timing of the closing.
About Matchpoint Connection, LLC
Matchpoint Connection, LLC is a leading NIL compliance and brand-athlete connection platform. Based on a proprietary digital platform, Matchpoint connects athletes and brands for secure and transparent NIL partnerships, enabling brands to navigate the evolving athlete endorsement landscape while ensuring regulatory compliance. It also provides custom university white-label solutions, collective payment processing, and revenue sharing payment tools.