Samsung is bringing generative AI technologies to its new Galaxy S24 line of Android-powered smartphones. The features, which include the ability to instantly translate audio between users and edit phones, among other things, are part of Samsung’s Galaxy AI suite of artificial intelligence capabilities. Samsung says it has also teamed with Google's (GOOG, GOOGL) to take advantage of its Gemini AI model for a handful of AI offerings.

The $799 Galaxy S24, $999 Galaxy S24+, and $1,299 Galaxy S24 Ultra go on sale on Jan. 31 and serve as the kickoff to what is expected to be a broader push among consumer tech companies to monetize the generative AI boom.

All three of the phones get the same AI features, ensuring that you’ll be able to use those functions regardless of whether you opt for the entry-level S24 or the top-of-the-line S24 Ultra. Generative AI capabilities include the ability to quickly summarize content from web pages; Live Translate, which allows you to instantly translate phone calls from one language to another; and Transcript Assist, which will let you record a conversation and automatically detect when different speakers are talking.

Photo editing functions include the ability to manipulate subjects in images, allowing you to, say, move a person from one side of the shot to another, and the option to zoom out of an image and use generative AI to fill in the background.

One of the breakout features of the Galaxy S24 line is Circle to Search, which allows you to circle on-screen items and then quickly search for them via Google search. So if you see a photo of a cool location while scrolling social media, you can circle it on your screen and get more information about it via Google.

Google’s Pixel 8 and Pixel 8 Pro have or are getting many of the same features as the Galaxy S24 line as well. But Google’s smartphones don’t have nearly the market share as Samsung’s, meaning the S24 line will likely serve as the first time many consumers gain access to on-device generative AI.

The Galaxy S24 is just one of a series of devices and products tech giants are launching in 2024 to take advantage of interest in generative AI. PC makers are adding generative AI to their laptops and desktops via new chips and a new keyboard key for Microsoft’s (MSFT) AI-powered Copilot. And even automakers are getting in on the action with Mercedes (MBG.DE) and Volkswagen (VWAGY) adding ChatGPT to their vehicles in the coming months. Mercedes’ offering will be a beta.

But Samsung’s Galaxy S24 line provides more than amped-up AI tricks. The S24 and S24+ come with 6.2-inch and 6.7-inch Dynamic AMOLED 2x displays, respectively. Those are a hair larger than the displays found on the S23 and S23+, which measure 6.1 inches and 6.6 inches. Like the S23 Ultra, the S24 Ultra comes with a 6.8-inch Dynamic AMOLED 2x display.