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This article was first published by The Korea Times in a partnership with the South China Morning Post.
Samsung Electronics' move to integrate its latest flagship smartphones with artificial intelligence (AI) technology from Chinese search giant Baidu has drawn lukewarm interest from consumers in mainland China.
The South Korean firm's China division and Baidu AI Cloud in late January announced a strategic partnership, which will see Samsung's Galaxy S24 series - released in China on January 25, a week after debuting in the US - deploy Baidu's Ernie large language model (LLM) and search engine to support the handsets' AI search functions.
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Many of those functions, tailored for the Chinese market, mirror features provided by Google's Gemini AI, which supports the global version of the Galaxy S24 series but is unavailable in China.
But many Chinese consumers have taken to social media to express concerns that the search features on the local version of the Galaxy S24 series may not be as good as those on the international version.
Baidu's AI technology supports the Chinese version of Samsung's latest flagship smartphone series, the Galaxy S24. Photo: Bloomberg alt=Baidu's AI technology supports the Chinese version of Samsung's latest flagship smartphone series, the Galaxy S24. Photo: Bloomberg>
"The overseas version is a completely different world than the mainland version," said Weibo user "Sun Weilun". He said he had visited a Samsung store in Hong Kong to test various models and found that the "Circle to Search" feature powered by Baidu provided much fewer results than the overseas version supported by Google.
Richard Zhang, a 30-year-old Beijing resident, said he was planning to buy an overseas version of the Galaxy S24 to get the best AI services. "I started considering this after I saw that the [mainland] system recognises Samsung's own phones as other brands."
Baidu is considered one of the top AI players in China, being the first major tech firm in the country to launch its own ChatGPT alternative when its Ernie Bot debuted in March 2023.
Last September, the company unveiled the latest version of its LLM, Ernie 4.0, which Baidu said was "by no means inferior compared to OpenAI's GPT-4" in general capabilities.