From Sam Bankman-Fried's arrest to bitcoin plunging below $20,000, here are the 9 craziest crypto stories of 2022

In This Article:

Sam Bankman-Fried
Sam Bankman-Fried was arrested in the Bahamas on fraud charges.Mario Duncanson/Getty Images
  • 2022 was a brutal year for digital assets as worries about stability rocked the crypto world.

  • Bitcoin plunged 64% as interest rate hikes made investors think twice about riskier assets.

  • The high-profile collapses of FTX, Celsius, and Three Arrows Capital eroded trust in crypto.

In February, crypto exchange FTX made its Super Bowl debut with a commercial featuring "Curb Your Enthusiasm" star Larry David.

By December, the exchange had collapsed — and its disgraced former CEO Sam Bankman-Fried had been arrested and was facing eight criminal charges in the US.

All in all, 2022 was a brutal year for digital assets, as rising interest rates and high-profile bankruptcies helped feed a broad and deep selloff in the market.

Here are nine crazy stories that rocked crypto this year:

Cryptocurrency prices plummeted as investors started to fret about rising interest rates.

trader surprised shocked
Crypto prices slipped in January as the Federal Reserve readied to raise interest rates.Neil Hall/Reuters

In 2022, the Federal Reserve aggressively raised interest rates to try to tame soaring inflation, hiking from near-zero in March to around 4.5% nine months later.

When interest rates rise, savings accounts offer higher yields – meaning that holding cash becomes more attractive than investing in assets like stocks, real estate, and cryptocurrencies.

Digital asset prices started tumbling in January, as investors began to worry about the Fed taking a tougher stance on inflation. In that month alone, bitcoin slumped 19% and ethereum tumbled 29%.

"Crypto assets suffered one of their worst years in 2022, as central banks battled soaring inflation, resulting in sharply higher interest rates and weakening growth expectations, all of which left the industry nursing significant losses," a UBS team of strategists said.

Crypto heavyweights like Coinbase and FTX dominated Super Bowl LVI's halftime ad slots.

Tom Brady jogs off the field after a win over the Chicago Bears.
Tom Brady was one of FTX's highest-profile celebrity backers.AP Photo/Jason Behnken

As digital assets surged in 2021, major exchanges like Coinbase, Crypto.com, and FTX spent millions on major sports sponsorship deals to build brand awareness as they competed for customers.

In February, those three companies made a splash advertising on NBC's broadcast of Super Bowl LVI.

Coinbase's simple commercial showed a QR code bouncing around a screen for 60 seconds, and a giveaway of $15 worth of bitcoin that sent people swarming to its platform.

Crypto.com collaborated with NBA star LeBron James, while FTX's "Don't Be Like Larry/Don't Miss Out" ad with Hollywood's Larry David poked fun at crypto skeptics.

But crypto companies cut back on their sports advertising spending as they faced this year's brutal market selloff — and FTX's partnerships with the Miami Heat, Mercedes F1, and NFL quarterback Tom Brady all became worthless after it filed for bankruptcy in November.