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Sally Beauty Q2 Earnings Coming Up: Key Factors You Should Know

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Sally Beauty Holdings, Inc. SBH is likely to register top-line decline when it reports second-quarter fiscal 2025 earnings on May 12. The Zacks Consensus Estimate for revenues is pegged at $901.1 million, suggesting a decrease of 0.8% from the prior-year quarter's level.

Nevertheless, the company is expected to witness a year-over-year increase in its bottom line. The Zacks Consensus Estimate, which has been stable over the past 30 days at 39 cents a share, calls for 11.4% growth compared to the prior year. Sally Beauty has a trailing four-quarter earnings surprise of 1.6%, on average. (Stay up-to-date with all quarterly releases: See Zacks Earnings Calendar.)

Sally Beauty Holdings, Inc. Price and EPS Surprise

Sally Beauty Holdings, Inc. Price and EPS Surprise
Sally Beauty Holdings, Inc. Price and EPS Surprise

Sally Beauty Holdings, Inc. price-eps-surprise | Sally Beauty Holdings, Inc. Quote

Things to Know Ahead of SBH’s Q2 Earnings

Sally Beauty has been grappling with macroeconomic challenges, including ongoing volatility in consumer confidence and spending patterns, particularly among mid-to-lower income segments. Consumers have become more selective with discretionary purchases, leading to uneven traffic trends. In its last earnings call, management highlighted that it saw a choppy start to the fiscal second quarter, pointing to flu season, severe weather and geopolitical uncertainties impacting demand.

Sally Beauty has been facing persistent challenges due to rising selling, general & administrative expenses. Notably, increased labor costs, higher compensation-related expenses and growing advertising expenditures are putting pressure on the company's profitability. In addition, the company’s international operations make it vulnerable to unfavorable currency fluctuations.

In the fiscal second quarter, the company forecasts flat year-over-year comparable sales. Consolidated net sales are likely to have been about 100 basis points lower than comparable sales, indicating the anticipated unfavorable impact of foreign exchange rates. The adjusted operating margin is forecasted in the range of 8% to 8.3%.

That being said, Sally Beauty continues to make significant progress with its core strategic initiatives aimed at driving growth. Key focus areas include enhancing customer centricity, expanding high-margin owned brands, fostering innovation and improving operational efficiency. The company's ongoing store refresh program is showing promising results, contributing positively. In addition, the Fuel for Growth program is expected to have supported fiscal second-quarter profits by enhancing cost efficiency and driving margin expansion.