Sale of Meredith Corp. final as Gray Television, IAC/Interactive's Dotdash take over

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The sales of Des Moines-based Meredith Corp.'s broadcasting and magazine divisions closed Wednesday.

Following a shareholder vote Tuesday in which 99% of investors approved of the deal, Meredith sold its 17 local TV stations to Atlanta-based Gray Television for $2.8 billion. Meredith then spun off its magazine division to a separate company, which New York-based Dotdash purchased for $2.7 billion.

Gray announced in a news release Wednesday that the Meredith deal gives the company the second-most revenue of any local broadcaster in the country, with a foothold in 113 local markets. Among Gray's new stations are channels in Atlanta, Phoenix, Portland, Oregon, and Nashville, Tennessee.

The Meredith Corporation downtown Des Moines campus on Monday, Sep. 27, 2021.
The Meredith Corporation downtown Des Moines campus on Monday, Sep. 27, 2021.

Gray and Meredith first announced the deal in May. The sale will have limited impact in Des Moines, as Meredith's TV division only employed five workers at its corporate headquarters and had no stations in Iowa.

“Gray is a far stronger company today with the exciting and transformative addition of Meredith’s excellent television stations and its fine employees,” CEO Hilton Howell said in a statement.

Dotdash, meanwhile, takes over Meredith's magazine division, including 39 websites. The division accounted for about two-thirds of Meredith's revenue last year, led by the titles People and Better Homes and Gardens.

More: What Dotdash's purchase could mean for Des Moines' Meredith Corporation: Bringing 'an outsider view'

Dotdash is a division of the publicly traded tech incubator IAC/Interactive Corp. Owned by former studio executive Barry Diller, IAC/Interactive develops digital companies with the goal of eventually spinning them off at a profit.

Dotdash is the product of IAC/Interactive's acquisition in 2012 of About.com, a New York Times-owned site where expert sources posted answers to questions on a variety of subjects.

Event co-chairs Barry Diller and Diane von Furstenberg attend the Lincoln Center for the Performing Arts American Songbook Gala at Alice Tully Hall on Tuesday, May 29, 2018, in New York. (Photo by Evan Agostini/Invision/AP) ORG XMIT: NYEA119
Event co-chairs Barry Diller and Diane von Furstenberg attend the Lincoln Center for the Performing Arts American Songbook Gala at Alice Tully Hall on Tuesday, May 29, 2018, in New York. (Photo by Evan Agostini/Invision/AP) ORG XMIT: NYEA119

The company rebranded as Dotdash in 2017, breaking up About.com's content into separate lifestyle websites, including the home design site The Spruce and the beauty publication Byrdie. The company runs on what is known as an "intent-driven" journalism model, continuing to write posts that answer questions that attract readers through Google searches.

It will now become Dotdash Meredith. IAC leaders have told investors the acquisition marries the strengths of two worlds: the brand recognition of the well-established publications of Meredith, which was founded in Des Moines in 1902, and the tech know-how of the Dotdash team.

“No other media company in the world combines this kind of heritage with the scale, speed and power of a digital-first business," Dotdash CEO Neil Vogel said in a news release Wednesday.