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The joint venture between China’s SAIC Motor and JSW Group has announced it will launch a new luxury car brand, with two vehicles to be introduced in early 2025.
The JV, called JSW MG Motor India, unveiled ‘MG Select’, its new premium brand.
In a statement, JSW MG Motor India said MG Select is targeting the growing “accessible luxury” segment in India, establishing “new-age” luxury experience centres’ in 12 key cities across the country in Phase 1.
MG Select will offer a range of vehicles but primarily NEVs, including plug-ins, hybrids, and EVs.
Gaurav Gupta, Chief Growth Officer, JSW MG Motor India, said: “Infused with personalisation and driven by innovation, the MG Select experience centres will offer a curated experience to customers, blending culture, hospitality, sustainability, innovation and craftsmanship, and reimagining luxury.”
Its portfolio will expand to four premium products over the next two years, the firm added.
"SAIC JV to launch luxury auto brand" was originally created and published by Just Auto, a GlobalData owned brand.
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