Safety Shot to Acquire Yerbaé Brands Corp., Adding Approximately $12 Million to Annual Revenue and Creating a Potential Force in Wellness and Functional Beverages

In This Article:

  • Yerbaé is a scalable, growth-oriented complementary brand with a large and growing addressable market

  • Yerbaé creates clean, simple, and delicious plant-based energy beverages that are "better-for-you"

  • Yerbaé had approximately $12 million in revenue for the fiscal year ending 2023

  • Safety Shot and Yerbaé will combine primary and secondary management teams in an attempt to deliver top-line growth

  • The proposed transaction is expected to deliver significant cost synergies, driven by G&A and supply chain efficiencies

Scottsdale, Arizona--(Newsfile Corp. - January 8, 2025) - Safety Shot, Inc. (NASDAQ: SHOT) ("SHOT", "Safety Shot", or the "Company"), a wellness and dietary supplement company, and Yerbaé Brands Corp. (TSXV: YERB.U) (OTCQX: YERBF) ("Yerbaé"), a plant-based energy beverage company, today announced the execution of a definitive arrangement agreement dated January 7, 2025 (the "Arrangement Agreement") that will seek to redefine the landscape of healthy and functional beverages. This proposed strategic acquisition (the "Transaction") looks to bring together Safety Shot's innovative wellness solutions with Yerbaé's popular line of plant-based energy drinks, adding a company that generated approximately $12 million of revenue in fiscal year 2023 and creating a powerful platform for potential accelerated growth and market leadership.

A Complementary Partnership for Growth

Yerbaé, founded in 2017 by Todd and Karrie Gibson, is a rapidly growing brand that has captured the attention of health-conscious consumers with its clean, simple, and delicious plant-based energy beverages. With approximately $12 million in revenue for its fiscal year ending 2023 against $5.9 million in cost of sales, Yerbaé has demonstrated its ability to resonate with a large and expanding market seeking healthier alternatives to traditional energy drinks. Yerbaé's beverages are specifically formulated to provide a more refreshing taste than coffee, with added benefits compared to existing sodas and sparkling waters, and healthier ingredients than traditional energy drinks. Yerbaé's product line aligns with a variety of healthy lifestyles, including non-GMO, Keto, Vegan, Kosher, Paleo, and gluten-free diets.

"We believe that this acquisition could be a significant revenue catalyst for Safety Shot on top of an expected revenue growth rate of 50% expected in Q4, versus Q3," said John Gulyas, Chairman of SHOT. "We believe Yerbaé's impressive growth and established presence in the plant-based beverage market, generating approximately $12 million in revenue in fiscal year 2023, could be instrumental in driving our potential growth."