"We are excited to work with Grounded & FINAO to promote global ESG impact using the green public network of Rubix" - KC Reddy, founder & chief architect of Rubix.
"We believe the way people shop and the brands that they buy have the power to change the world and that every purchase should be a step towards a more sustainable future. Consumerism now comes with a conscience and so must business. We're excited to work with Rubix to make a difference" - Phil White, co-founder of Grounded.world.
"Working with schools and major non-profits like the YMCA, we understand successful ESG requires efficient tools and trusted accountability. We are delighted to work with Rubix, as placing ESG parameters on a blockchain will create more awareness of the social consciousness of corporations in a measurable and transparent way. The pandemic has created a sense of urgency among consumers on the need for careful monitoring of the ESG compliance of their favorite brands, so for corporations ESG compliance is no longer a choice but a necessity and a core component of their brand definition" - Wallace Greene, President and CEO, FINAO
HYDERABAD, India , Jan. 07, 2022 (GLOBE NEWSWIRE) -- Rubix (a web-scale Layer 1 blockchain building Web3 applications), Grounded (a leading marketing firm helping global brands to achieve and communicate purpose and ESG goals), and FINAO (a digital technology company helping organizations drive digital adoption), have entered a strategic partnership to help leading global brands achieve ESG impact using the trustless provenance of public blockchains. Grounded has rich experience in helping top brands achieve ESG impact. FINAO has strong experience in working with leading global organizations in digital & social impact.
Recognizing the environmental, social, and business imperatives of sustainability, Rubix has focused on leveraging its public blockchain as a uniquely secure, scalable, and trusted tool for ESG reporting. Rubix's blockchain will bring world-class efficiency and publicly verifiable accountability to its customers governance strategies through its own commitment to innovation, culture, trust, human capital, environmental impact, and social sustainability. These concepts are difficult to measure, and most of them are not captured by traditional accounting and managerial reporting frameworks. However, there is a pressing need to do so as shareholders, capital providers and other stakeholders increasingly focus on how companies create long-term value, especially focusing on the "sustainability as captured by ESG metrics."