Expanded Partnership Personalizes the On-Site User Experience Across RT`s Global Publisher Network, Driving Audience Engagement, Monetization, and Video Growth
NEW YORK and LONDON, April 21, 2016 (GLOBE NEWSWIRE) -- Taboola®, the leading global discovery platform, today announced an expansion of its exclusive, multi-year partnership with RT, one of the leading global news networks reaching over 49 million unique users online*. Working closely with RT`s business, editorial, and product teams, the collaboration integrates Taboola`s Full Page Personalization across the entire RT global network of desktop, tablet, and mobile properties, driving audience development, engagement, and monetization goals for the publisher.
Taboola`s Full Page Personalization (FPP) enables publisher teams to customize the broader on-site experience for RT users, through a variety of implementations that adapt to different audience segments in real-time. Examples of FPP include personalizing the share tool experience so that frequent sharers see bigger buttons or WhatsApp shares, while others see no sharing buttons at all. Another example is Taboola`s mobile-optimized "read more" button which can be targeted to certain users to increase the visibility of in-article modules for smartphone users.
RT is utilizing FPP to segment its audience into actionable user segments, including engaged users, one-time visitors, and frequent video viewers. Engaged audiences would automatically see more of RT`s leading editorial content, while one-time visitors who tend to be more inconsistent in their content consumption behavior would automatically be served additional promoted stories. Additionally, on-site users who are more likely to consume video would be presented with a video-centric experience, increasing overall video views. These combined efforts have already generated a 27 percent increase in organic click-through-rates (CTR), and a 23 percent improvement in revenue.
"RT`s global audience consumes our content daily across multiple platforms and in six languages. We consider the experience of each user to be paramount and Taboola`s technology allows us to serve every individual who engages with our content in a more personalized way," said Kirill Karnovich-Valua, Head of Online Projects, at RT. "Taboola not only shares this vision with us, but has developed a full-service platform that empowers our organization to customize the on-site experience for different audiences, as our business and audience development goals change."
RT`s global network includes fully-responsive websites and tablet/mobile apps in English, Spanish, Russian, Arabic, French, and German. Taboola supports these languages and dozens of others around the world, including Hebrew, Hindi, Japanese, Portuguese, and more.