LAS VEGAS, NV--(Marketwired - May 29, 2013) - The Plaza Hotel & Casino and Las Vegas Club will launch their new Players Club program, Royal Rewards™, on July 1. The move is another step in the renaissance of two iconic casinos in Downtown Las Vegas.

Distinctly different from any other Downtown casino loyalty program, Royal Rewards™ will offer new members instant tier matching from any other Las Vegas Players Club and reward all players with the industry's fastest tier advancement and more free slot play than ever before.

"We want to offer our guests the ultimate gaming experience at both of our casinos," said Michael Pergolini, vice president and general manager of PlayLV Gaming. "Royal Rewards™ will offer great benefits, maximum payoff, and is our way of treating our guests like royalty."

Every new member receives a free entry into the Royal Reels $1,000 Daily Slot Tournament, now boasting Downtown's largest daily tournament prize pool with 10 winners daily. Additional entries can be earned for just 100 points each.

And to ensure the introduction is completely risk-free for new members, Royal Rewards will continue to offer Downtown's only loss reimbursement program by paying back up to $100 in first-day slot losses (see Royal Rewards Players Club for details). Now that's a gamble worth taking!

For more information on Royal Rewards and a complete overview of the royal family-themed tiers and benefits, visit http://www.plazahotelcasino.com/casino/players_club or http://www.vegasclubcasino.net/.

About PlayLV Gaming, LLC
PlayLV Gaming, LLC owns and operates the Plaza Hotel & Casino and the Las Vegas Club Hotel & Casino.

About the Plaza Hotel & Casino
Following a $35 million renovation, the Plaza Hotel & Casino offers a stylish and comfortable experience at a great value in the heart of downtown Las Vegas. At the Plaza, guests enjoy updated and modern accommodations and suites steps away from a spacious casino, downtown's only bingo hall and downtown's largest race and sports book. The renovations also included new downtown Las Vegas restaurants, food court and bar options as well as a new line up of entertainment in the Plaza's classic 500-seat showroom. The iconic Plaza Hotel & Casino provides all of the modern conveniences while maintaining the friendly vibe and vintage Vegas traditions, earning it the distinction of being named "Best Downtown Hotel" by the Las Vegas Review-Journal. For more information and reservations: http://www.plazahotelcasino.com.

About the Las Vegas Club
The Las Vegas Club - House of Jackpots is one of the original Downtown casinos dating back to 1931 -- just when gambling became legal in Nevada. Originally owned by one of the surveyors for the Boulder Dam project, the Vegas Club received the third gaming license issued and was the first neon sign downtown. Everyone knows the neon legacy of Vegas, and the Las Vegas Club is where it all started. Today, a new front entrance welcomes guests from Fremont Street; a snack bar, retail store and party pit have also been added to the property's amenities.