Rovi is broadening its metadata footprint to help its customers scale their entertainment products globally and deliver relevant video services to the local market. Rovi today announced the expansion of its global video data offering, Rovi Video, to serve the Australian and Turkish markets. The additions support multiple customer expansions and launches Rovi local data services in those markets. Rovi's expansive global entertainment database, comprised of data on a broad array of international content and local TV programming for over 50 countries worldwide, is used in entertainment applications and devices to help consumers find TV shows and movies to watch.