Rough Country, LLC -- Moody's affirms Rough Country's ratings with senior secured and CFR at B2; outlook stable

Rating Action: Moody's affirms Rough Country's ratings with senior secured and CFR at B2; outlook stable

Global Credit Research - 27 Jan 2021

New York, January 27, 2021 -- Moody's Investors Service, ("Moody's") affirmed Rough Country, LLC's ("Rough Country") debt ratings including the senior secured and corporate family rating (CFR) at B2, and B2-PD probability of default rating. The outlook is stable.

The rating action follows Rough Country's plan to pay a $110 million dividend to shareholders funded by adding $100 million to its existing term loan and a $10 million revolver draw. Rough Country also paid a $206 million dividend in October 2020.

These distributions reduce financial flexibility because, when combined with Rough Country's modest scale and highly discretionary product offering with limited liquidity from cash and revolver availability, could stress the company's ability to adjust to a weaker than expected business environment. In addition, though acquisitions have not historically played a role in the company's growth and diversification strategy, the now stretched balance sheet constrains any sizable growth investments.

RATINGS RATIONALE

Rough Country's ratings reflect a moderate, albeit growing scale, predominantly discretionary nature of its vehicle after-market products and the shift to a more aggressive financial policy from just one year ago. The company's business model focuses on direct-to-consumer distribution rather than the multi-level channels typical of automotive aftermarket products. Execution of that distribution, along with a variable cost structure, places Rough Country in a good position within the niche segment of truck and Jeep aftermarket accessories, and results in strong EBITDA margins and the expectation for solid free cash flow generation.

Nonetheless, Moody's believes that organic revenue growth, which is currently benefiting from limited options for consumer discretionary spending, will moderate but continue in 2021 particularly through the first half of the year. This organic growth, supported by new product launches and the extension into complimentary product categories, should keep EBITDA relatively stable. In Moody's view, continued growth depends on spending alternatives for consumers as the economy opens up over the coming year.

The stable outlook reflects Moody's view that Rough Country's high margins will support positive free cash flow generation as well as a leverage profile in the 4x range. The stable outlook also encompasses Moody's expectations for steady debt repayment through 2021, with no additional dividend distributions over the next twelve months, thereby restoring financial flexibility.