Robinhood Markets: Buy, Sell, or Hold?

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Investing in Robinhood Markets (NASDAQ: HOOD) has been a rollercoaster. The new-age stock brokerage and financial services company began trading at $38 per share in the summer of 2021 but has bounced around, peaking at $70 before falling below $7 just a year later.

The company is growing thanks to innovative products and a well-designed trading platform. The stock has responded, surging 240% over the past year, which is impressive, even if it has barely reclaimed its IPO price.

Now the question is, what comes next? In other words, should investors buy, sell, or hold the stock?

Robinhood's recent business momentum is exciting, but the roller-coaster-like volatility may not be over. Here is what you need to know.

An innovative but fragile business

Regardless of what you think of Robinhood, the company deserves credit for disrupting the brokerage industry. It got its foot in the door by offering commission-free trades, and today, most brokerages have followed suit. Robinhood isn't perfect. Over the years, it has received its share of backlash, receiving scrutiny for the payments it receives for its order flow and how it handled the infamous GameStop short squeeze in early 2021.

But Robinhood has strived to evolve into a platform where people can take their finances seriously. That has included launching individual retirement accounts (IRAs), a credit card, and a subscription service with numerous perks. It seems to be working. In Q3, the company's customer base grew by 1 million year over year, including a 76% jump in assets under custody (AUC) as people funded their retirement accounts there.

The momentum has helped turn the company generally accepted accounting principles (GAAP) profitable, with $525 million in net income over the past four quarters on $2.4 billion in revenue.

Unfortunately, the underlying financials may not be as impressive. Retirement accounts are necessary to grow the platform, but they aren't nearly as lucrative as margin loans and options contracts. Margin loan interest and options fees account for 39.5% of Robinhood's total revenue through nine months of 2024.

These types of speculative activities dry up during market downturns. After the market's two-year rally, which seems like forever ago, Robinhood's monthly active user count plummeted from 21.3 million in Q2 2021 to 10.8 million in Q2 2023, when the market declined amid rising interest rates. Speculation-driven revenue could fall again if investors step away from their portfolios during the next (inevitable) market decline.