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"Fast food" used to mean cheap, greasy, and everywhere. You didn't need to check your bank account before grabbing a burger and fries. But now, that dollar menu is looking more like a memory — and according to "Rich Dad, Poor Dad" author Robert Kiyosaki, it's not just hitting broke college kids or struggling families. It's hitting the rich.
On April 26, Kiyosaki posted on X that even McDonald's and Burger King franchise owners — the ones with multiple stores — are going under.
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"WHY ARE A FEW REALLY REALLY RICH people...getting POORER?" he wrote, all caps and all. "The problem is the franchise stores are going bankrupt."
His reason? The people who used to grab fast food the most can't afford it anymore.
"One reason is today's poor cannot afford to eat at McDonald's or Burger King," he wrote. "While this might be good for the poor to eat healthier less expensive foods like apples and kale, inflation causing even the richest...to become poorer."
Kiyosaki, who's spent decades warning people about inflation, fiat currency, and what he calls "fake teachers," isn't exactly celebrating the shift. He sees it as another sign that the system is cracking — even if a few folks are eating cleaner.
"A few Tweets or ‘Xs' ago, I stated one of McDonald's potato suppliers went bankrupt... because the poor were eating less French Fries," he added. "Today the franchise owners... Some of the richest people in the world are going bankrupt. This is not healthy."
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He used the post to push his long-running message: turn this crisis into a learning opportunity. "Please use this financial crisis to become healthier, wealthier... by becoming wiser," he wrote. And he urged followers to ditch traditional schooling and look for real-world lessons instead: "Knowledge is the new money."
Kiyosaki closed with a plug for his books, financial games, and favorite assets: "saveing [sic] gold, silver, and Bitcoin."
Americans are clearly rethinking their drive-thru habits. A LendingTree survey from last year found that 78% now see fast food as a luxury, not a budget-friendly meal. Another 62% say they're cutting back altogether.