PORTLAND, OR / ACCESSWIRE / July 13, 2021 /Marketing analytics company LeadsRx announced that foremost Austrian audio advertising sales house RMS Austria (RMS) has chosen the LeadsRx multi-touch attribution platform to power the RMS Attribution measurement and insights services it provides to advertising clients.
RMS specializes in audio advertising campaigns bundling all Austrian private radio stations and over 1,500 audio streams to deliver successful results for its clients' brands. RMS is using LeadsRx impartial attribution technology to measure and get specific marketing insights into campaign performance and to optimize advertising to maximize return on ad spend.
"LeadsRx Attribution makes it possible to measure how effectively and quickly radio advertising is digitally activated with RMS Austria," said Joachim Feher, CEO RMS Austria. "Companies across all industries can take advantage of the marketing success that can be achieved by pairing RMS's radio marketing power with the measurement effectiveness and customer visibility provided by LeadsRx."
RMS Austria Success Story: Aspire Education Zukunftsmillion.jetzt Campaign
Aspire Education relied on a RMS's radio campaign and LeadsRx attribution technology to measure the success of its Zukunftsmillion.jetzt campaign which included display advertising and social media campaigns.
"With this campaign, together with RMS Austria and the LeadsRx Attribution, a relevant synergy effect between image building and direct advertising response has been achieved in an outstanding way. This created a harmonious campaign structure that had a clear goal: to bring the future million (www.zukunftsmillion.jetzt) and our vision of the work-life-learn balance to the outside!" says Michael Swoboda, Management Board Aspire Education, CEO ETC and Managing Director ARS.
Overall, the RMS marketing approach was credited with:
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Web lift of 18.9%, representing a total share of 15.9% of the total web sessions
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Nearly 16% of FutureMillion.now website traffic can be attributed to a specific 10-minute window as a direct response to the radio spots that aired
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Generating weekly increase in web sessions of up to 40%.
"RMS Austria's use of LeadsRx Attribution is the model for how marketing attribution can measure the success of radio advertising and track customers' paths to purchase," said AJ Brown, CEO and co-founder of LeadsRx. "The fantastic outcome of Aspire Education's Zukunftsmillion.jetzt marketing campaign demonstrates the effectiveness of how agencies and advertising sales houses like RMS can use analytics and attribution insights to improve business success."